Blog

It used to be that big tobacco was the premier advertiser in sports, with lavish commercials, promotional campaigns and funding for both traditional sports and especially for sports like tennis and auto racing. However with the scrutiny and regulation of the industry all that money disappeared in sponsorship in North America. At the same time …

The New York Islanders have had their issues trying to build a new arena on Long Island, and continue to look to find unique ways to build brand and regain some of the poition in the New York hockey market that they enjoyed during their glory days. That push is going to be made even …

As the world moves on and experts look back on what value the World Cup brought to the African continent, perhaps they should look no further than the now reigning champion, Spain. Steadily over the last few years, the Spanish athletic programs across the board have transformed the Iberian Peninsula into a world power, whether …

To those fans of basketball, especially in North America, Netball may seem like hoops missing a few pieces with too many players on the court. However the game has passe. its centennial, and is trying to make an aggressive push not just to expand it's fan base, but to also bring the rules into a …

Sunday sports lost one of its touchstones, as legendary public address announced Bob Sheppard passed away at age 99. Sheppard, a gentleman, was the sound of the Yankees, the Giants, St. John's, and was an instructor at St. John's for many years. Like the passing of the great Ernie Harwell earloer this year and the …

Stephen King was once asked who his audience is for his novels, and his answer was that he writes for everyone who slows down to look at accidents. It is the sense of spectacle that makes events, no matter how bizarre or contrived they sometimes seem, that draws everyone to them. Case in point was …

As baseball heads into the All-Star break, teams with distressed inventory continue to find innovative ways to rally fans and generate buzz, whether or not they are doing well on the field. Case in point. is this week, where the Oakland A's are looking to create some buzz and fan support around the visiting World …

As one goes through the sports calendar it is always interesting to note what the opportunities are that can still be “owned” or created by brands or teams. While the biggest days to still grab are those arounf the baseball all-star game next week, it is noteworthy that no one really hase grabbed the opportunity …

While France and Italy were wringing their hands and Nigeria was suspending their team for two years, the United States was moving on to figure out how to capitalize on the next step success that was realized in the World Cup. Despite the loss to Ghana, more casual fans tuned in, logged on and talked …

The traditional major team sports continue to fight the battle as to how they can continue to engage a younger audience that is growing up less with stick and ball and more with thrill-seeking individual sports these days. As the X-Games and Gravity Games rise in popularity for their generation, baseball, hoops and football have …