Blog

In the day to day struggle of making ends meet and achieving ROI, companies can lose focus as to what their core message and mission is. The ability to grab little pieces of a financial or sales pie, or to satusfy a business partners immediate as opposed to ling term needs, can get a company …

Many casual sports fans may still think of the Green Bay Packers as quaint, a throwback organization with the biggest sport in the smallest market. However what is not quaint about the Packers, what is great business and smart brand building, is the way they continue, even in the best of times, to take care …

It may sound silly to some casual sports fans, but anyone who has been around a youth sports events, or even a high school or college event, can understand the pervasive presence of cheerleaders. The young girls man the sidelines at Pop Warner or CYO games, the dance teams are becoming an even larger presence …

It seems like there is no offseason for major sports, even on the collegiate level. In football, even without a 1-A playoff system, the Bowl Season is followed by the combine and workouts days followed b. spring footbal. followed by the draft followed by…maybe there is a bit of a lull as student-athletes take exams …

Sunday was Mothe.s Day, and around Major League baseball the pink bats rose across the diamonds as a symbol of awareness and a call to action in the fight against Breast Cancer. The pink ribbons, bats, jerseys and balls in support of Breast Cancer Awareness have symbolically gripped sports more effectively than perhaps any other …

It has happened consistently for the past three or four springs. There is a whirlwind of activity around lacrosse, especially at the college level. Lacrosse opened the new Meadowlands Stadium with over 25,000 fans…lacrosse at the collegiate level is making its way west, with a thriving program now at the University of Denver, a state …

Promoting Bubblewrap, the airfilled plastic that protects millions of items each year, is certainly not an easy task. It is kind of like finding a way for the media to do a positive story about brown paper bags or toilet paper…everyone uses them, they serve their function, but there is usually nothing newsworthy about them. …

Perhaps more than any other consistent platform, sports over the years has been a very effective voice for social change. Whether it was Jackie Robinson and integration, Billie Jean King and equality, sports has created a consistent call to action for hot button issues of the day. Sometimes the call to action comes and goes, …

Saturday night in Las Vegas we again saw both the best and the worst of what brands find both intriguing and infuriating…an engaging fighter calling out his best possible opponent for his next fight with little to no assurance the “Fight of the Century” will ever happen. Floyd Mayweather Jr., who has become the boxing …

It may not work at Yankee Stadium, where rules against facial hair are still in place a bit, but in the NHL, the second year of Beard-A-Thon continues to be one of the most unique fan engagement actoivation events in any sport. The brainchild of East Aurora, New York based Cenergy, Beard-A-Thon encourages fans (mostly …