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Within a 24 hour period this week, the brand value sport of professional soccer in the United States took a huge jump. First came the coups of ESPN scooping up the Premier League from virtually bankrupt Setanta Sports, followed by the US’ stunning 2-0 win over Spain in the Confederations Cup, followed closely by Steve …

As the NBA Draft approaches Thursday, it will be interesting to see the branding winners and missteps taken, and how quickly in this digital age teams will look to immediately activate with their picks…will guys be twittering new fans from the podium, who will be the first to stream and text messages back home and …

Ladies Day has long been a baseball tradition…women arriving at the ballpark get discounts and promotions tailored to them, and MLB has gone to great lengths in promoting and raising money for Breast Cancer Awareness. However the Hudson valley Renegades, again showing the advantage the minors have to be effective and creative, will take Ladies …

Many times in North America, the sport of baseball sometimes gets overlooked for its ability to aggregate people, expose brands and tell stories. because the season is so long and the game is so ingrained we sometimes forget the amount of eyeballs and dollars spent on the game, even more now on a global scale. …

This past week saw the seven sports vying to be brought into the Olympics in 2016 and the four cities bidding to host the Games all travel to Lausanne, Switzerland for presentations to the International Olympic Committee Executive Board as well as the the membership countries of the IOC (for the cities presentations). The Chicago …

Mine is not to debate whether Artie Lange should or should not have been on with Joe Buck on HBO this week. The question becomes was the buzz created by Lange's obscenity-laced diatribes worth what a solid sports personality, Joe Buck, and a solid brand, HBO, were trying to d. The ratings showed that the …

A few weeks ago we touched upon the great opportunity that college athletic departments of all sizes have in these troubled financial times to learn, become more business-like and show true value as community leaders to the students and the institutions they represent. Still the troubles continue ahead, as instead of investing and learning the …

The patriarch of one of America's legendary families, Joe Kennedy, always preached to his famous sons “You Are Who You Say You Are,” and that creedo is a good example of how today's brands can best pitch and stay on message. Remembering “who you are” and “what you do” and making sure everyone in the …

As everyone gets in a tizzy about which athletes and entertainers are on twitter, facebooking and breaking news on their own websites it is important to remember that the interraction between the media and those they are covering and reporting about…whether that reporting is on CNN or CNBC or the New York Times or blogtalk …

With the economy cutting back on large scale events and the lack of a race in the area, NASCAR still doesn’t flinch when looking for ways to keep its brand relevant in New York City. Whether it is bringing drivers through on a media tour, sponsorship activation programs, or fan experiential platforms, the kings of …