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Whether you are looking for a vasectomy or recreating a classic moment with the help of a popular energy drink, there will be no shortage of activation campaigns on all levels as Selection Sunday comes into view. Darren Rovell reports that last year's promotion by an Oregon urologist for vasectomies has gained steam this year …

Any sports fan in North America looks excitedly to the NCAA Tournament in March, as there are few, if any, annual events which gives us more of a true sense of endless possibilities that can occur than March Madness. Partners, even in a slow economy, looking to capture that key demo will line up for …

As the economy continues to fluctuate downward and more brands scramble to find ways to justify spends, we saw a few unique opportunities that deserved to be singled out, copied and probably advanced a bit as well. First we looked to Florida, where the University of Florida Gators were trying to find ways to assist …

Newark isn’t nicknamed “Brick City” because of its soft and cuddly reputation. However it is hard by one of the most fertile areas for youth and high school soccer in North America, and its Prudential Center is one of the Northeast's best kept secrets in terms of arenas. So into the fold comes the New …

The recent rant of University of Connecticut coach Jim Calhoun brought to light a whole range of issues du jour with regard to media in the sports and entertainment world today. First we had the uncredentialed “blogger” or “internet journalist” looking for his 15 minutes of fame…we had traditional media feeding off a story and …

At the end of this current economic climate, the sports brand that may be hit the hardest on the sponsorship side may be golf. Long viewed as the ultimate entertaining event, the events are not just being hit hard by companies losing sponsor dollars, but by the lack of long-term star development (the post Tiger …

Some of the biggest and best activations in sports, locally, regionally and nationally, come from fast food chains. Whether it is McDonald's Olympic Partnerships, Free Chili for when the Dallas Mavs hit 100 points or Burger King activating in the high school market, the reach to consumer through sports by the burger and taco joints …

As always happens in a society looking for change, especially in how we get our news and information, new ideas come and go, and the more “traditional” or established brands have to find ways to adapt, shift focus or decide to stay the course. Usually the more progressive brands are able to adapt, split fad …

The All You Can Eat sections and free food giveaways tied to baseball have become very effective and pretty widespread. The Dodgers and White Sox were among the first to offer up the food in select sections, and many others followed. Like the buffet that's All You Can Eat, the incremental value placed on the …

Today's media cycle is always clamoring for more access. Fans, business partners and the media are constantly craving in both sports and entertainment to get more info., more access, more angles in the never-ending search to follow the celebrity. While that is important for brands that seek the spotlight to grow, the elite brands are …