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The 2008 minor league season brought us a number of innovative promotions and fun ideas, largely thanks to Ben Hill os MILB.com, who spends the year championing th.business of minor league baseball in the U.S. like no one else. As the minor league seasons finish, we looked back to the Huntsville Stars, who took the …

The recently completed US Open has been a tremendous marketing and PR platform for most of its larger sponsors who have the ability to activate in multiple ways in the months leading up to the event. American Express, Canon, Olympus and Chase all create multi-level partnerships both at retail and in strategic spots regionally and …

Yahoo Sports has led their section on Monday with an offseason, pre-Olympic friendly wager between the Cleveland Browns Braylon Edwards and Olympic hero Michael Phelps…with Edwards placing a bet with Phelps’ pre-Beijing that he would catch more TD's than Phelps would win gold. Such a bet, if real or contrived, has great opportunties for Edwards …

The passion and enthusiasm and the dollars involved in getting a new brand off the ground, or re-establishing a staid one, are so important in phase one of a launch. However in sports, like in an entertainment or a restauraunt or any other start up launch, tempering enthusiasm, living within budget, connecting to the community …

The question about every post-Olympics push is what opportunities are left to capitalize on when the world leaves the host country. While the Leverage Agency continues to sell the namin.rights for The Birds Nest and the Water Cube, marketers and local hosts look for the potential boon in tourism and historic significgtance in Beijing to …

As America becomes a football nation with college, high school and the NFL all on tap this weekend, the interest in finding ways to brand and activate on the high school level has never been higher.

For those looking to grow emerging sports and get product brand name brandwith, as well as get television coverage, one overlooked market is often the military.

We have made mention and cited examples over the last few months as to how Senator Obama has made some very smart moves accentuating his athletic background, which will help the casual sports fan, not usually a group that rushes to the polls, identify with him. It started with Scott Price of Sports Illustrated and …

The fantasy space of playing in real time with your favorite athlete has always been the epitome of both brand activation and fan interraction. Taking on Michael Jordan in hoops, Tiger Woods in golf or returning an Andre Agassi serve would draw interest from thousands of fans and get the sponsoring brands great exposure.

Almost every sports organization in the United States is playing the “going green” campaign to show community awareness, but this week the USTA has taken advantage of the world's largest stage for the sport…the US Open…to launch an immense series of iniatives within the organization and on the grounds of the world's largest sporting event. …