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Sometimes the best of marketing activation plays are the simplest. Even with all levels of social media in use, the sound of the spoken voice sometimes is the most effective, and sometimes most underutilized method of communication today, and remains a way for elite entertainers and athletes to reach very personally with their fan base. …

September 11, with thoughts of a day of service and reflection proposed by President Obama, may be turning the corner from negativity and grief to positive action (although we should never forget and many need to and still should morn the loss on that day). However on Friday night we were again reminded as to …

I usually don’t make this personal, but today is a day that we all need to remember those we lost on that tragic day in 2001…and how sports helped us bounce back afterwards. First a quick second to remember those who we knew through sport who were gone that day, including all those in uniform …

It is one of the most closely guarded logos in the worl.the NFL shield. Even with some of its tweaks over the years, the brands that stand with the NFL and its shield, and the programs they represent, have often been best in class, just as the league presents itself as one of the premier, …

As other mega-events like the Super Bowl, NASCAR, the NBA Finals, the All-Star game, golf's U.S. Open shied away from large scale media activation and branding with many of their partners toward more subtle and community-oriented activation, the tennis US Open has moved steadfastly ahead in telling its stories, growing its base and solidifying its …

When the casual sports fan thinks of the Hall of Fame, usually the first thought is basebal.s shrine in Cooperstown, New York. Basebal.s long-time position as.The National Pastim. and its long-standing summer enshrinement weekend have given the Baseball Hall of Fame a recognition position that none of the other.Hall. have been able to challenge. Their …

The question often asked with social media these days is a simple on.how does it make mone. With all the work being done to give fans more insight and access to athletes and properties, very few if any can prove that the efforts on their own can translate into hard sponsorship dollars. Increased visibilit. Yes. …

It was only a few years ago that Marvel Entertainment caused an uproar amongst baseball traditionalists by trying to put spider webs on the bases at MLB games as part of their promotion for the first.Spiderma. movie. The backlash caused MLB and Marvel to scale down the promotion and saved the.sanctity of white base. for …

With the first hint of fall you start to hear the bounce in thousands of parks and recreational centers across the tri-state area of New York, New Jersey and Connecticut. It is the thwack of kids from four to their mid-teens dribbling and passing soccer balls. Like baseball and softball in the spring, fall soccer …

It is sometimes the simplest of moves that make the most sense and can set the pace for others. This week, St. John's University decided that they would have a designated, unbiased person have a credentialed spot for all their hoops games and be credentialed as a “Twitter” member of the media. His name is …