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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
With NFL training camps just around the corner, the.NFL fantasy drafts can also not be that far away. Although not as statistically steeped as the MLB Fantasy leagues, the NFL drafts are still highly competitive, very lucrative, and because of the gambling aspect that is so heavily tied to NFL games, can be even more …
With all the choices of leasure time activity in a major market during the summer.the WNBA is always challenged to find ways to attract the casual fan. However this weekend, ther.will b.a spectacle worthy of near record numbers, brand exposure and good will. The Liberty will play th.Indiana Fever outdoors at Arthur Ashe Stadium in …
The summer is traditionally slower for the sports industry, even in an Olympic year, but the day always the quietest (especially given Tuesday's marathon All-Star game) is the Wednesda.after the All-Star game.
PR Move of the Day: Often around mega-events like the All-Star Game, especiall.when the event is in a major market, brands struggle to find ways away from actual event sponsorship to make a dent and build brand equity. Vitamin Water is traditionally one of the best in finding ways to cut through the clutter and …
Update on yesterday's post…apparently Senator Barack Obama has pulled out of the potential NASCAR opportunity, with one report saying the campaign was worried about the issues if the car didn’t win the race or crashed…while Cindy McCain, the wife of Senator John McCain, made an IRL appearance this past weekend, grabbing a photo opp. with …
Using sports as a vehicle to reach the male demo seems to have played very well for Senator Barack Obama thus far.
The struggle for schools in big markets to try and generate income through TV exposure, ticket sales and marketing can be very daunting. Established schools like Seton Hall and St. John's in New York, or Loyola in Chicago or St. Joe's in Philly often struggle to find ways to fill larger buildings and gain marketshare …
Often attempts for Sports Information Directors at non BCS schools during football season to get live scores and information out to fans, alumni and media partners in real time are impossible. Unless a fan or partner has access to a local broadcast or waits for scrolls on a screen, the updates just don’t come as …
Izod owns a great piece of billboard real estate in New York's Times Square, adjacent to ESPN Zone and NAsdaq and just down to the left of the Naked Cowboy. The brand has been able to effectively leverage the space on a month by month basis to promote events at the nearby Izod Center (the …