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It has long been one of the mysteries of sports branding. New York, the centerpiece of the sports branding and business world, has been a college football graveyard. Yes, bars full of displaced college alumni flock to watch games with friends on Saturdays, the Heisman is housed there, and there are many other things to …

Earlier this year the Lakewood Blue Claws became one of the first teams to effectively use Twitter to move tickets and then unite their loyal Twitter followers with face to face meetings during a Twitter night. Now the Fresno Grizzlies, with a media partner (beehive..com), will not just do a little tweeting to build brand …

Sometimes being the premier brand in a city, let alone a country, can lead to complacency. Even in a down economy, the demand as a destination and a brand to be associated with still conveys great opportunity with little effort. On another side, the relevance of brand can also lead to a guarded stance with …

Teams are constantly looking for new ways to engage fans, build brand and create added value and access year round. The problem is in this challenged economy, and with all the options out there to draw a fans attention, especially ones that are free, how do you find something that will work and keep someone …

There are many cynics that may say President Obama can spend his time, and the countries’ dollars…doing better things than glad handing the MLS champion Columbus Crew at the White House before heading off to throw the first pitch and hang out in the FOX booth at the All-Star game. However, the man who the …

The announcement in this week's Sports Business Journal that Tom Fox will join Arsenal to run their startegic marketing is the latest in a series of moves by elite clubs and sports around the world to try and not only capture ways to engage their own fans, but to try and begin carving niches to …

Coming off of an epic Wimbledon for the second year in a row, it would seem that tennis, with all its global promotional arms, the power of the USTA and the other three Grand Slams, and some strong personalities would be poised to make a strong followup showing leading into the US Open Series. After …

As we head into mid-July, what has normally been a slow season for sports brand activation has unveiled a host of positive programs and good signs for sports on all levels. Starting with Mixed Martial Arts and the hundreds of brands and thousands of fans that have descended on Las Vegas for UFC 100 this …

One of the big problems with the team sports environment is the reluctance to work together on joint projects that could benefit multiple markets. Because the focus is so much in-market to grow ticket sales and relevance for brand partners, rarely will teams focus on projects that could be mutually beneficial to both without being …

One of the most elusive searches for traditional sports and entertainment properties is the quest to get younge.to identify with and activate against that very active audience that may have already grown tired of the traditional and looks elsewhere for its thrills. For an audience more interested in the half pipe and BMX than baseball …