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The notion of a sports brand…or any other brand…building to enhance image and planning for that rainy day should never be lost.

The straw polls for the Presidential elections will begin as soon as the upcoming conventions will end, and the sampling size and diversity of spin will give us so many takes on what is going to be a very hotly contested election. However we leave it to Mike Veeck's Goldklang Group, and their six minor …

This week's Atlanta Journal Constitution took a look at Georgia Tech's efforts to try and increase ticket sales for football in a market, like South Florida, the traditionally has been slow to respond t.athletic onfield perfromance, especially at the professional level. However, in the football-rich Southeast, the Business of College Football blog went one step …

We have seen the one-off giveaways in market by teams both major and minor to find ways to help ease the burden of the ticketholder and entice he or she to continue to attend games.

With the Leverage Agency out there trying to sell the naming rights for China's two most prominent venues after the Olympics are done, we look to the minor leagues for yet another innovative way to sell…or rent…stadium naming rights for a short period. Credit the Goldklang Group…with innovator Mike Veeck leading the way…for selling the …

As has been pointed out at the trade deadline, the firing of Willie Randolph by the Mets and countless other high profile moves that are scrutinized 24/7 by the media and the fans, the real long term impact of what Brett Favre means to New York, the Jets, the Packers, retailers, business partners and anyone …

With the summer over halfway gone, retailers are already pushing back to school sales as hard as they can. However in the sports world.the Olympics focus and the start of NFL training camp, combined with the traditional August vacation stretch for many sports, seems to push the “Back To School” programs until later in the …

There is always much debate over athletes establishing themselves as a brand, and what the viability i.of “brand athlete” when he or she is injured or not performing well or moves from city to city.

Once again we have to credi. Ben Hill of milb.com for finding the unusual both on and off the field as minor league baseball teams hit the dog days of summer and search for ways to get exposure and lure fans. This time he found the Class A Midwest league Kane County Cougars, who attempted …

For the second Friday in a row the sports world had substantial off-field news thrust out…last week it was the unexpected resignation of AFL Commissioner David Baker and this week came the late Friday announcement that the Breeders Cup has banned steroids from all its races, again taking a stronger leadership role in horse racing. …