Raptors Extend Brand By Taking Care Of The Sport Up North…
As the NBA continues to forge new partnerships designed to expand their reach in the Far East, the sport has made two very important moves in North America to enhance the brand of basketball on the continent where it has its biggest presence. The first was in April, when the league announced a long-reaching plan …
Building The Brand With Quality and Support…Nike, Roger Staubach and others
Often we look to PR and marketing campaigns to spin items or products that are so-so, as opposed to taking the time to build and invest in a brand, a product or even an athlete for the long term. Many times that investment can become way too costly for the spender in terms of focus, …
Making A Raquet With A Branding Campaign…Tennis, NHRA and Lacrosse
With The Championships, Wimbledon, the third leg of tennis’ Grand Slam almost upon us, the WTA Tour made not just a loud branding statement, but a loud financial branding statement with their announcement of a $15 Million multi-year international branding campaign designed to re-introduce the casual sports fand to the stars of women's tennis. It …
LeBron, State Farm Lead The Weight Loss Charge.
PR Move of the Day. To hit on timing, use a star to address a big social problem and incorporate a prominent sponsor with a solid online activation program is not an easy thing to do, especially in an offseason. However the Cleveland Cavaliers, LeBron James and State Farm achieved all of that, while riding …
Good Use Of The Digital Space…Soccer, The Clippers, ARod, and Charley Hustl.
The optimization of the digital space by sports teams, athletes and brands to effectively communicate and build a return on the invested infrastructure remains a moving target. For every success story like WCSN (which made a quantum leap forward Monday with their deal with NBC Sports) and mlb.com there are efforts that continue to fall …
The Ties That Bind…Fatherezsms Day And Patriotism…Maybe.
With Sunday being Father's Day,there were a number of great pieces that sho. the passion that links families…especially Father's with their sons and daughters…togethe.is sports. With the shocking passing of Tim Russert, Jim McKay, and legendary announcer Charlie Jones this past week, the nostalgic looks back by some of America's best writers have come fast …
Fill Er Up…Net Results With A Gas Promotion
For those teams who are not fortunate enough to be accessable by public transportation, the growing concern over the cost of gas is starting to factor strongly into promotion and ROI for fans and business partners.
Tennis Is A Beach…And The USTA Starts The Open Season.
With summer like weather in most of the Northeastern USA this week, we had to throw some attention to one of those niche sports that is gaining marketshare through some solid PR and grassroots work…Beach Tennis USA. What started as an offbeat idea has gained solid groundswell support both on the branding and the participation …
Classics Changin With the Times…Tennis Mag and The Sporting News
Two hallmark publications recently announced changes in either staff or format that will look to invigorate a pair of th. keystone brands in sports publishing through a big digital play. First last week, digital authority Dave Morgan, founder of TACODA and Real Media, announced that he was taking over a. chairman and partner in the …