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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That being …
It’s great to have convergence at a time of year when we are all looking ahead to brighter, longer days as we shake off the cold and the gloom. It’s also nice when two of those events crossover. Today is Groundhog Day, and yes the critter in Pennsylvania saw his shadow…so six more weeks of …
This week, as the NWSL broke another mark for expansion franchise prices in the league with the announcement of NWSL Denver, the bids for the next WNBA franchise were submitted, with the adjacent story lines tied to them. And while the realists and the cynical will push away the pageantry and the buzz and look …
There is always a feeling the competition stirs the competitive juices in the bets of businesses…adjust, or fail, or even worse, be swallowed up by the disruptor. We have seen this constantly in sports when expansion comes along, or a challenger league steps up to fill what they see as a need to force the …
Sunday morning, I went to an early mass at our parish, St. John the Baptist in Hillsdale, NJ, and I am always interested and intrigued to what our pastor, Monsignor Peter Smutelovic, has in store for his homily. This week he talked a great deal about the faith that the two College Football championship quarterbacks, …
This past week I was catching up with my colleague Terry Lyons on ideas big and small, and we turned to the ideas of what needs to be brought to the table when trying to take a spark of an idea and make it bloom in a time challenged world. Like the book I was …
Facebook, or META remains an obsession to some, an annoyance to others, a necessary evil for another group. For me it provides to essential services every morning. Every morning. Birthdays and Memories. Many complain about silly things like birthdays; but I don’t. Thanks to all, almost 500 people from around the world and around all …
A while ago an MSG executive named Bill Jemas wanted to test a theory he had. If you priced the second row at a Knicks game more than the first, what would people buy first? The answer when it was tested was clear…people gravitated to the highest price with the idea that the best cost …
We started our tenth year for our podcast at Columbia with a pair of business leaders who bring big thinking, varied knowledge, deep entrepreneurial roots, and a great understanding pf people to everything they do. One…Howard Handler, is one of the most respected individuals in sports, music and entertainment, having worked across a myriad of …
This past Monday as I started the undergraduate spring class I do at Fordham I took literally ten minutes to whiteboard “stuff.” Just list out the things that are on the top of peoples minds, and what lies ahead and what that alphabet soup looks like. WOW. Lots of initials like PIF, TGL, GFL, USL, …
