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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This came from two of the smartest people I know, my now almost eight year old nieces Brigid and Caroline, and I was reminded of it again during a drive to Athens, Georgia this week. It was a few years ago and they were being asked some question about something that kids should or shouldn’t …
A break from the sports business best practices, sort of… The past week we have been lucky to have my 25 year old daughter Christine home from graduate school at the University of Georgia, while her brother Andrew finishes his delayed senior film project at Drexel. Having Christine home, at age 25, made me think …
As we head into the second week of the Tokyo Olympics we will see lots of track and field, some baseball, more gymnastics and a host of other sports and disciplines which may catch our attention every few years. However we thought it would be good for the disruptive first adopter to look past Tokyo …
The issue and opportunity for Name Image and Likeness is still in the fits and starts stage, with a rush for Buzz and sizzle but not a whole lot of execution unless you are in the social space, just yet. However one of the areas that NIL can clear up is for student-athletes who have …
