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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are still seven. The amount of NFL teams that will hit the road for training camp as the 2022 season starts to take shape The Raiders are fully settled in in Henderson, Nevada this year, while the Rams still are awaiting completion of their facility and will spends a few weeks at UC Irvine …
So what do you do exactly? I get this question more and more, the most recently by one of my college roommates during a visit before he sets off on his clearly defined job with the US Consulate in Guam. He has a job that is assigned tasks and tasks are carried out. The results are measurable, …
Our student from Elon University, Noah Zaret, continues to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we talk Olympics, women’s sports and India with Neha Aggarwal, the business of the WNBA, MLS and more with Amy Scheer, and the Savannah Bananas …
So I had no idea NFL players could not do individual deals for one of the most lucrative categories in the business…alcohol. So kudos to Coors Light for finding a way…kinda…to get an all star endorsement without the actual endorsement, and using ingenuity and humor to cut through the clutter. The digital campaign has Patrick …
So there we were driving to The Shore Thursday night as the signal from WCBS 880 kind of drifted in and out as we listened to Howie Rose and Wayne Randazzo call the first of the Mets-Marlins series from CitiField. As always the guys were brining all kinds of stories into the broadcast, when Randazzo …
Maybe we think its July 4th, when Joey Chestnut and company dominate the ESPN airwaves at the Nathan’s Hot Dog Eating Contest, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog (or an official mustard for …
We are lucky to have a student from Elon University, Noah Zaret, working with us this summer. We have asked Noah to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we selected three hot takes…NFT’s, global soccer and the marketing of the …
A little pause on July 4. Happy is as happy does Grab a six -tring, find a rope swing Hang a palm tree in your truck Drink a beer just because Steal a slow dance in a rain storm And a kiss from who you love Laugh and live with a half-full cup Yeah, happy …
This past week I was watching CBS Sunday when a story on the band Toto came on. Here is another of those iconic rock bands of decades ago still singing those songs for an audience that loves their sound. However it was not the idea of the vintage rockers that caught me, it was their …
There is no doubt that the Cannabis/CBD business is slowly, steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. The latest and loudest salvo was fired early last week, when Major League Baseball and its teams opened up the door to do business with CBD brands, …