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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Marketing effectively to a niche audience can be really successful if done right, and if you have the right merchandise, and who doesn’t love the cool merch, at the right price at the right time, the niche can grow. So in talking to a colleague this week he mentioned a company that has found a …
My longtime friend David Siroty is a master storyteller, communications pro and problem solver. He is also Founder of The Sports Broadcasting Camp, which has helped guide thousands of kids to careers. The Pandemic created yet another issue…but Dave and his partners Tim Capstraw Dave Popkin found a way to take the camp on line …
“Those who can’t, teach.” We have heard that phrase, which originally came from George Bernard Shaw, used many times throughout the years. However as we continue to evolve into a better world, hopefully, of constant learning, the need for evocative teaching is needed more than ever. We are also entering into a fall like no …
As the growing number of Miami Marlins tested positive for COVID 19 on Monday, the social media world went into a tizzy…MLB is on the brink of collapse, sports shouldn’t have come back, let’s send them to a bubble, the NFL is in trouble, the integrity of the game is at stake, and on and …
As we move into August of this summer like no other, those in the know continue to look at the disruptive change that keeps evolving in the sports business landscape. Where will streaming be going; what jobs are being created, how will the workforce shift; how is fan engagement changing, where do media dollars go …
So what do you do exactly? I get this question more and more, the most recently by one of my college roommates during a visit before he sets off on his clearly defined job with the US Consulate in Mexico. He has a job that is assigned tasks and tasks are carried out. The results …
Sometimes the simplest or even most impactful, of activations are found in unique places. Case in point was this story in the New York Times last week by Amanda Rosa that talked about how community groups, restaurants and even some private citizens throughout the city were setting up used but functioning refrigerators outside on the …
In the midst of his stellar “Love Letter to Baseball” Saturday night on YES Network, Jack Curry touched on something that is another example of a potential lesson learned in fan interest and engagement that will continue to play out into the future as teams, leagues, and brands reimagine what, how and when fans can …
Over time you sometimes get known for a few things that you keep either looking for in narratives and business success or points you hope are helpful to pass on to others looking for advice. Some of the ones I tend to dwell on are… The value of storytelling The importance of listening…aka “Two ears …
Monday I was asked what the difference is between the Washington NFL name change and a brand like Aunt Jemima or Uncle Ben’s, and why does it seem like the spurring of the DC change had to be forced by the dollars of corporate sponsors vs realizing that the time was right to finally make …