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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we head into the second week of the Tokyo Olympics we will see lots of track and field, some baseball, more gymnastics and a host of other sports and disciplines which may catch our attention every few years. However we thought it would be good for the disruptive first adopter to look past Tokyo …
The issue and opportunity for Name Image and Likeness is still in the fits and starts stage, with a rush for Buzz and sizzle but not a whole lot of execution unless you are in the social space, just yet. However one of the areas that NIL can clear up is for student-athletes who have …
Friday night as we left Citifield my brother Chris turned to me and said, “it’s amazing that Pete Alonso isn’t more of the face of baseball.” At first I didn’t think it was an issue…it takes time and effort and you have to literally hit it right, and “The Polar Bear” has been an amazing …
A few days ago I got a call from a media member working on a story on how the NBA could recover from a finals that had two smaller market teams and did not have Kevin Durant or LeBron James in it. I went through all the same things people who parachute in looking for …
