JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In May several leading sports executives at the CAA World Congress of Sport were asked what keeps them up at night and what are they watching for the coming year. One of the more unusual answers at the time came from longtime entertainment executive now part owner of the Seattle Sounders of Major League Soccer, …
Brands are always trying to find new areas of engagement in the crowded world of team sports. What’s the investment, what’s the ROI and more importantly how can we grow the investment we have already made by annexing new territory or opportunities. One of the more unique niche engagements around title time is the partnership …
As we hit the summer months, and the chances of quick downpours increase not just for baseball but for NASCAR, golf, even tennis, how come few teams or leagues have taken a shot at sponsoring the rain delay? The Cubs have come up with Reynolds Wrap as a tarp sponsor, the Red Sox splash …
It was great to take part in two panels on Monday for the College Sports Information Directors Convention in Dallas, one of which touched on the role of media and the back and forth we have between those looking for access, and those who need to control and monitor access in a 24/7 media environment. …
A few weeks ago I wrote a post about being 10 years out from Madison Square Garden, and the lessons learned along the way. This past week was one of the most unique I can ever remember, and not only did we get through it but we thrived on it. Now not that this can …
My guess is anyone reading this as at least a passing interest in the multibillion dollar industry that is sports today. But how did we get here, and more importantly, who got us here in just a few decades. Many of those questions and more are looked at by Matthew Futterman in his new book, …
Icky Woods and William “The Refrigerator” Perry. The Jamaican Bobsled team. Eddie The Eagle. Those characters who ascend to great heights not just because of their athletic willingness to be successful, but because we see something very human in them; something that tells u that if they can do it and have fun, maybe we …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with “eSports” (although ask 10 people in the industry to explain what the value proposition is …
It was 10 years ago Thursday that I got the call to go down for a casual meeting with my boss Barry Watkins which turned into my last day at Madison Square Garden. Change of philosophy, roles, duties etc., and it was time to part ways after seven seasons that started with Jeff Van …
The simple things are usually the best activated, and National High Five Day is steadily falling into that category. There are many origin stories of the high five,[ but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown …