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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Our weekly CUSP (Columbia University Sports Podcast) has had a treasure trove of unique content, which I realized today we should be highlighting when we go live. This Monday’s guest is Nathan Lindberg, Director of e-Sports Sponsorships For Twitch. For those who don’t know, Twitch is to e-Sports what ESPN is to traditional sports. …
In college athletics, elite stars aren’t staying for years to get their degrees for the most part. The best and the brightest are gone before their anticipated graduation day; some return, some do not. The successful coach? He or in some cases she, more than the transitory athlete (especially given the marketing scrutiny still being …
We love unique promotions, and it seems like the Minnesota Wild found a cool one with a local brand to generate buzz and some unique ROI that could go national. Hiway Federal Credit Union is conducting a one-of-a-kind treasure hunt around its sponsorship of the Wild that gives participants the opportunity to win the cash …
The youth sports aggregation space is the Holy Grail to marketers. As media companies continue to home better ways to engage high school sports and the walls for brand alignment come down, youth sports, at the most grassroots level, remains largely disjointed and extremely hyper local. While groups like Little League and Pop Warner provide …
My grandfather always told me you have two ears and one mouth, so you listen twice more than you speak. He would be very happy with the continued rise of audio as a medium. From radio to podcasting, audio has not been this popular since the 1950’s, and the rise of podcasting in and around …
This week at an event at The Paley Center in Manhattan on sports media hosted by the School of Communications and Media at Montclair State University, longtime New York Times writer Harvey Araton talked about three very important points in the ever-changing world of media. First is that those members of the media who do …
While sports media has been rightfully obsessed with Super Bowl 50, and the NBA All-Star weekend one story has slipped under the radar: the very fast start of Professional Bull Riding (PBR). More than a few eyebrows were raised when the Hollywood agency known for building stars like Oprah, Adele, Serena Williams, Ben Affleck and …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around San Francisco produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience was …
Sunday as the biggest and best brands battle it out for consumers eyes and wallets during the Super Bowl, one smart, aggressive brand will have its brightest star (except for the one married to the Leader of The Free World) front and center at Levi’s Stadium. Cam Newton is a marketing darling in 2016, and …
The “Only in America” phenomenon that is National Signing Day for high school football student-athletes continues to expand both its creativity and largess every year, with The University of Michigan’s all out star studded assault to land a five star class led by Rashan Gary of Paramus Catholic High School in New Jersey and partnering …
