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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In the myriad of big time sports on the intercollegiate level in the state of Florida, Florida Tech is still finding its way despite their successful history in some sports. Right now a Division II school with a growing interest in football, the Panthers sit back and watch in March as Florida Gulf Coast, and …
Last year at the IMG World Congress of Sport, Funny or Die co-founder (and former ESPN exec) Dick Glover talked openly about how the platform had grown and how, on occasion, sports would find its way into a skit or two. The important thing, he added, was the scenes had to be authentic to be …
The NCAA Women’s Final Four in Tampa this year will have all the usual buzz, hype, sold out crowds and pageantry that would be expected from an elite celebration of elite teams. There will be the FanFests, the memorabilia, the sponsor events and a host of community projects designed to give back to the area, …
The athletic shoe business is not an easy one, ever for mega-brands like Nike and adidas. What will it be like for Under Armour? The track record of Kevin Plank’s massive brand has been strong with almost every expansion into new categories, and the footware division got a big lift with the rise to stardom …
With the Daytona 500 set to get NASCAR in gear this weekend, we looked to our friends at MVP Index to tell who leads the social race in North America’s most engaged and entertaining sport on wheels. The winner: Dale Jr. Here’s the breakdown. Dale Earnhardt, Jr – 10/1 odds to win the 500 and …
It is here again with very little notice, starting on Friday the 13th and going into NBA All-Star Weekend, while both last weekend and next weekend remain open for possibilities. The official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring …
It wasn’t exactly the Chevy Guy moment from the World Series, but GMC and Chevy again found a way to extend their NFL partnership in its last year by taking the mundane afterthought, the presentation of a new vehicle to the Super Bowl MVP, and extending the shelf life of the announcement beyond the quick …
As we get through Super Bowl weekend, there are few that understand the convergence of digital, fantasy and the NFL better than Chris Russo. Russo has been ahead of the curve in his time at the NFL, in his time as the founder of what was Fantasy Sports Ventures and became The Big lead, and …
It’s not easy to cut through the clutter on Super Bowl Sunday without big bucks. However what about a brand, albeit not a consumer brand, that will have perhaps the biggest light shone on it, literally, during the game. They are not an NFL partner, not an ambush marketer, and you probably won’t hear much …
The past few weeks have been another whirlwind of activity around the fantasy sports and gaming space. There was the news that European soccer clubs like FC Barcelona were embracing pay fantasy sports more and more, a host of pieces on FanDuel and Draft Kings reporting record quarters for engagement amidst massive marketing, the Fantasy …