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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s not easy to cut through the clutter on Super Bowl Sunday without big bucks. However what about a brand, albeit not a consumer brand, that will have perhaps the biggest light shone on it, literally, during the game. They are not an NFL partner, not an ambush marketer, and you probably won’t hear much …
The past few weeks have been another whirlwind of activity around the fantasy sports and gaming space. There was the news that European soccer clubs like FC Barcelona were embracing pay fantasy sports more and more, a host of pieces on FanDuel and Draft Kings reporting record quarters for engagement amidst massive marketing, the Fantasy …
We all know about the “YouTube Sensations,” the seemingly unknowns who have come along to dominate the social media and pop culture world with their quirky films, unique style, and niche coverage of topics of various sizes and interests. They drive views, engage fans and get brands to lock on for endorsements. The most successful …
Joe Yanarella, a fellow 1985 Fordham University graduate, has had a 25+ year career in publishing, including stints as a sportswriter at two daily newspapers and management stops at two different print publishers. He joined Bleacher Report in 2009 as its first Editor-in-Chief, a title he still holds today as B/R has grown from start-up …
Maybe it’s something about quarterbacks and insurance; the fact they need more on the field is one thing, but the fact that their low key personalities tend to make them good brand ambassadors is probably more important. Aaron Rodgers discount double check campaign for State Farm was and continues to be a huge hit, as …
From Landon Donovan’s farewell tour to the news that a rival club was leaving and another one was coming in to their completed “First To Five,” culminating with an extra time win over the New England Revolution in MLS Cup, it was a thrilling and sometimes exhausting ride for the Los Angeles Galaxy this past …
Trying to get a very busy and cash-challenged American public to focus on changing the bureaucratic healthcare system is certainly not easy, especially during the holiday season. However the hidden out of pocket costs when a person has to go out of their network even for simple procedures can be devastating to families and individuals …
On this Giving Back Tuesday we thought it appropriate to talk to someone about sports and philanthropy, so we reached out to our colleague Harrie Bakst. Harrie has really helped shape the world of sports, entertainment and philanthropy through his work at Weinstein Carnegie with business partner Sara Weinstein. They work with athletes, celebrities, brands …
The college sports landscape is undergoing as much change from the business side as it is on the fields of play. Issues like the rights of student-athletes, the cost-benefit of massive programs, the role athletics should play in the college environment and how the digital and social world can help or hinder business, continue to …
Last year during Super Bowl, Bud Light’s “Up for Whatever” campaign scored huge marks for buzz, digital engagement and creativity, and the campaign continued to gain steam and eyeballs, and hopefully sales and brand awareness, throughout the year. New elements have been introduced throughout the year to give the campaign more steam and re-engage …