JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A little over a month ago we noticed the huge amount of exposure new legalized online gambling sites were getting in New Jersey. You could not go a few miles on a major highway without seeing something for Betfair or any of a number of other sites, and given the fact that sports teams in …
Small markets, holiday spending issues, surprise home games, viewing enhancements, fan apathy, weather, elite opponents. All factored into the firestorm the NFL came under for three of its four wild card home games this weekend as teams rallied to hit sellout modes and avoid being blacked out. Only better prepared, large market Philadelphia avoided the …
The Bridgestone Winter Classic on New Year’s Day is being touted as the best ever and impossible to top. True? Depends on your perspective, but for “brand hockey” this year’s New Year’s Day Game is even more potentially impactful than all the games held before as it becomes the launch point for the sport as …
There are 14 minor league baseball clubs within a 90 minute drive of anywhere in the New York area, all with various promises of affordable family fun and entertainment. However according to an announcement that came very quietly on the day after Thanksgiving, that total for 2014 at least will only be 13 with the …
There is no bigger promotional engine than the one that ESPN has. Once the folks at the hands of the controls get started, the buzz, brand-building and good will that can be spread to sports fans die hard and casual around the world is almost unparalleled. Yes all the other networks can do it well, …
Only in Detroit can you throw an object on the ice during a hockey game and not be escorted from the building, in this case Joe Louis Arena. However the new en vogue toss, controlled and buzz-worthy, is the Teddy Bear toss for charity. Minor and junior hockey teams from Topeka to Portland brought in …
There was a time when a trip in the NBA to “The Valley of The Sun,” meant trouble for visiting teams. Hot ticket, hot team, big stars. Nash, Hill, Barkley, Majerle, Kidd and on and on. A destination and a look in was required for anyone who loved hoops. However as is the case with …
The announcement in the early fall came; New Jersey was continuing ahead and would now allow online poker play in the State in their latest challenge to prove that the Federally-mandated ban could be overturned. The goal was to get consumers engaged in late November, and with that a flood of legal, monitored and secure …
While sports like football in the US and even hockey and soccer continue to wrestle with the issue of long term head injury issues, the sports of the mind…especially chess, seem to be gaining momentum as development and strategy opportunities like never before, and other “mind sports,” like competitive robotics, also continue to gain steam …
Minor league hockey usually doesn’t get the credit for being innovative and effective promoters much like their baseball brethren are. Occasionally a crazy jersey promotion pops up, or something edgy around a controversial celebrity, but by and large they probably don’t get the credit they probably deserve. Maybe it’s because there are too many things …
