JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We wrote about this simple idea last fall, and it appears to be catching on; as we live in a heads down texting and tweeting world, the use of sidewalks for quick viral campaigns, especially in high traffic areas where milennials gather, appears to be growing. Latest case in point was around New York’s Central …
It was a well-placed, well timed stunt that only an Independent League franchise could pull off. There was Pete Rose back in baseball for a day at least. The Atlantic League’s Bridgeport Bluefish “hired” Rose last week to be their manager for a day, ceding power for a few innings from former MLB’ers Willie Upshaw …
Many casual fans know the exploits of the Americas Cup, some will know the Volvo Ocean Race and its elite sailors, athletes and technology, but how about a brand effective sailing event on the high seas with great drama and stories that s maybe more akin to the marathoners who finish behind someone like Meb …
This past week was de facto sports conference week in New York. From the IESE event on Monday to the Sports Business Awards Wednesday to Leaders in Performance and Sports Ticketing, you could have filled almost every hour from 8 am Monday through 7:00 Thursday networking with sports biz folks big and small. On Thursday, …
We have seen time and again how sport, especially on a global stage; can have an impact for social change. Whether it is caused-based programs like wearing pink for breast cancer awareness or blue for prostate cancer initiatives, or larger scale calls to action like anti-bullying, athletes, the brands they work with, and their massive …
Periodically we will pull from some of the best or more innovative work being done in sports communications and marketing. In the past we have looked at ESPN, Sports Illustrated, MLS, NBC Sports and others, but now we will start to look at some agencies and other entities. We start with the folks at Taylor… …
One of the biggest challenges for American brands, teams and leagues today is literally getting lost in translation. As sport continues to expand globally, understanding culture, language and tradition becomes more and more important, and with the advent of social media, the ability to make a misstep and be deemed “the ugly American” can happen …
Every day we comb the digital world looking for new, more efficient and unique ways not just to engage, but to engage more effectively. If you are a league, a team or a brand in sports and entertainment, you spend hours trying to use the most effective tools to quickly and cleanly reach not just …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
This weekend in St, Louis at the Edward Jones Dome over 30,000 students, parents and coaches will gather for one of the most inspiring, creative and interactive team events that will be held in the Dome all year. It isn’t football or soccer, lacrosse or cricket or rugby. It is competitive robotics. The U.S. FIRST …
