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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Business

“Why Not Me” Continues To Expand For Young Women In Sports…

June 19, 2026 by Joe Favorito

One of the great honors I have had in my career is learning from those on the way up. Maybe it is labeled “teaching” since I have been in the front of the class in programs like Columbia, Fordham, and as a guest at schools like George Washington, Montclair State, Drexel. American, NYU and elsewhere, but …

Read more“Why Not Me” Continues To Expand For Young Women In Sports…

Guest Post: The Newsletter Business Booms. Are Colleges Watching From The Sidelines?

June 15, 2026 by Joe Favorito

Today’s Guest Post is by Dave Siroty. You can reach him at dsiroty@frontporchathletics.com. In recent years, newsletters have emerged as a powerful medium for delivering specialized content directly to readers. They are no longer just simple email updates but have evolved into rich, focused publications that serve niche audiences with depth and personality. This shift …

Read moreGuest Post: The Newsletter Business Booms. Are Colleges Watching From The Sidelines?

Your Job Doesn’t Define You…

June 9, 2026 by Joe Favorito

In the very fluid job market we are in, we constantly hear from people looking to transition, or forced to transition, or just wondering if there can be something better for their career. I always take the calls, the emails, the text the notes because I have been there more than a few times, and have …

Read moreYour Job Doesn’t Define You…

Across Generations, Cultures, Social Engagement, Why The Knicks Run Is ‘Historic’ And So Badly Needed…

June 6, 2026 by Joe Favorito

It’s not over yet, but it’s getting close, this first title in New York for one of the four major men’s sports teams since the Giants beat the Patriots in 2012, the longest drought in the history of The Apple. No disrespect to the Liberty and Gotham FC and NYCFC, who have won titles in …

Read moreAcross Generations, Cultures, Social Engagement, Why The Knicks Run Is ‘Historic’ And So Badly Needed…

Guest Post: Hashtag Sports Learnings…

June 3, 2026 by Joe Favorito

Tonight’s guest post is from our summer intern from Elon University Wynne Kenna, who spent time this week at the Hashtag Sports Conference at The Paley Center in New York. Throughout the different panels presented at the Hashtag Sports conference this past week, I noticed a common theme. The sports industry is starting to expand …

Read moreGuest Post: Hashtag Sports Learnings…

Golden Moments Still Have A Ways To Go In Sports…

June 2, 2026 by Joe Favorito

On Saturday I was texting with my friend Corey Leff and he mentioned he was going to the Mets game Sunday so his daughter Madison could join other kids postgame and run the bases. I half jokingly commented, why would it be silly to have an opportunity for adults to run the bases…or shoot free …

Read moreGolden Moments Still Have A Ways To Go In Sports…

Career Questions From The Seekers Abound…Answers Take Time…

May 31, 2026 by Joe Favorito

It’s that time of year where the requests for help with jobs, internships, college choices come from parents and recent grads in droves. There aren’t more or less than previous years, but they seem to be a little different. Often requests came from people looking to enter the sports or media field, now they are …

Read moreCareer Questions From The Seekers Abound…Answers Take Time…

Memorial Day, Baseball Cards, And A Cause That Ties Both…

May 25, 2026 by Joe Favorito

While in Sicily I got a message from my brother Chris, who is in the process of cleaning out his home office and has, shall we say, a lot of stuff, most of which is very special but there are also a lot of cards that may not have value…how many Denny Walling’s does one …

Read moreMemorial Day, Baseball Cards, And A Cause That Ties Both…

Il Scrittore Del Giorno…

May 24, 2026 by Joe Favorito

My friend and colleague Will Leitch does an amazing free newsletter every week (sign up for it here). However even more than the ramblings of a dad and citizen of the world, he makes an offer…send me a letter or a note, in the mail, handwritten, stamp and everything. He has been doing it on and …

Read moreIl Scrittore Del Giorno…

WNBA, PWHL And The Continued Growth of Brand Power…The Latest Examples.

May 7, 2026 by Joe Favorito

There they were in the first commercial break of the Knicks-Sixers Game 2 on Wednesday night…three commercials with three key brands in a row featuring WNBA personalities… Paige Bueckers and CarMax, A’ja Wilson and Nike, and Caitlin Clark and State Farm. Watching the game with a few casual basketball fans, I asked them what they …

Read moreWNBA, PWHL And The Continued Growth of Brand Power…The Latest Examples.
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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