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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In the next few weeks kids of all ages will cautiously, nervously, virtually head back to some form of school. That includes my class at Columbia University, which as of now, I will be doing as a hybrid class, with some students online but a majority of the students in the classroom. I was shocked …
Live sound, on field audio, manufactured tracks. We have seen, and heard, or not heard them all as return to play without fans keeps evolving around the world. Leave it to a 20 year old to come up with another growing option. HearMeCheer is an audio broadcast app that collects live fan noise and streams …
I subscribe to Religion of Sports, but sometimes I have trouble figuring out what it is supposed to be. There is a newsletter which has promoted original content and at one time linked to other current and classic versions of storytelling. There was the self-produced Tom vs. Time short docuseries the company did for Facebook …
My longtime friend David Siroty is a master storyteller, communications pro and problem solver. He is also Founder of The Sports Broadcasting Camp, which has helped guide thousands of kids to careers. The Pandemic created yet another issue…but Dave and his partners Tim Capstraw Dave Popkin found a way to take the camp on line …
Late last week I read about the death of Charles Lippincott, the man who both George Lucas and Mark Hamill called one of the most valuable, if not the most valuable, members of the launch of the Star Wars series. Actor? Producer? Sponsor? Nope. He was the communications guy. I did not know much about …
There is nothing like, as they say in Hamilton, “Being in the room where it happened,” and for a good part of the Chicago Bulls run, Tom Smithburg was in the lockerrooms, hallways, and offices as manager of media services for the team. If you wanted to talk to Michael Jordan, Dennis Rodman or Phil …
For those who have never been a good part of the fun of the Consumer Electronics Show is finding the balance between practicality and fantasy. Are we seeing a new suit that fits or the Emperors New Clothes? Who will be back next year, whose super cool names were just that; style trumping substance. From …
On Saturday we did a little summary piece that touched on the methods vs. the message; how in a digital first era someone like Greta Thurnburg can withstand the mocking voices to deliver a powerful and resounding impact about climate change because she and other digital natives understand how to use every means possible to …
Content creation for today’s athletes is what owning a bar was years ago. An investment platform, hopefully managed by people who know what they are doing, which can yield a return and build a portfolio beyond the field. Colleague Tom Hoffarth had a recent piece in the Sports Business Journal detailing the vast efforts that …
We love disruptive platforms that look to storytell and challenge the norm. We love them even more when they are not just a good idea, they are becoming a good business model. Meet World’s Greatest. The video content platform is of, by and for the World’s Greatest athletes, most with Olympic sports ties, and their …