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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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College Baseball

Southern Road Stops: Braves, Globies, Tigers, Shoeless Joe And More…

May 20, 2025 by Joe Favorito

A few weeks ago Sports Business Journal did a story where reporter David Broughton made a trip to Indianapolis for a weekend filled with hoops, NBA and WNBA, racing and lots of other things along the way. The type of trips I love. Why sit in a hotel room or hang at the same old …

Read moreSouthern Road Stops: Braves, Globies, Tigers, Shoeless Joe And More…

Collecting, Seeing and Rebounding From Loss…Three Super Listens…

February 9, 2025 by Joe Favorito

It’s Super Bowl Sunday, but before we get to all the amazing content and storytelling we enjoyed during our three days on what used to be Radio Row, now Media Row in New Orleans, here are three recent pods of impact that touch on everything from grit to entrepreneurialism to the growing space of collectibles …

Read moreCollecting, Seeing and Rebounding From Loss…Three Super Listens…

Crossing The Street and Building Identity…Lessons Worth Valuing…

December 4, 2024 by Joe Favorito

“Are You Willing to Cross The Street?” That question came not from a leadership seminar but from our friend and colleague Ray Negron, who has worked for the Yankees for over 50 years and always brings a different point of view to our students at Columbia. The rhetorical question came not from him, but from his longtime …

Read moreCrossing The Street and Building Identity…Lessons Worth Valuing…

The Power To Build Narratives On Campus Has Never Been Better…

August 27, 2024 by Joe Favorito

We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …

Read moreThe Power To Build Narratives On Campus Has Never Been Better…

The Business of Big Brands, Niche Startups, and A Platform That Links Both; Three Mid-August Listens…

August 15, 2024 by Joe Favorito

It’s Mid-August and while you are tooling around or on vacation, how about some good listens in less than an hour. Some great learnings here for all. Enjoy. You can catch all of our previous podcasts here. “Fortifying” Sponsorships: We are just off the Olympics and we saw all the brand activation, but how does …

Read moreThe Business of Big Brands, Niche Startups, and A Platform That Links Both; Three Mid-August Listens…

Complex World, Simple Acts and Actions…Play Ball Weekend Arrives

June 9, 2024 by Joe Favorito

Last month I read an amazing piece in the New York Times by Jessica Shattuck, about of all things, playing catch, and how this simplest f acts connected her with her son in times when there was sometimes a void between them, She was not a helicopter parent or a sports fanatic, she didn’t know …

Read moreComplex World, Simple Acts and Actions…Play Ball Weekend Arrives

Oystercatchers, healthy numbers, and The Big Redhead…More Joy Found…

June 1, 2024 by Joe Favorito

“That’s all I want in life. Is more,” he told me three years ago. “More time. More life. More music. More games. More reading. More love. More everything. I’m the luckiest guy in the world.” There has been so much written and watched about the passing of Bill Walton this week I cannot do it …

Read moreOystercatchers, healthy numbers, and The Big Redhead…More Joy Found…

The Beekeeper, The Big Pitcher and the Everyman Coach…Reminders of the Value And Immediacy of Storytelling…

May 5, 2024 by Joe Favorito

It’s not often you think of a beekeeper, an oversized athlete and an accomplished but grumpled NBA head coach in the same vein, but we do today. Why? They exemplify the storytelling of sports, two of them embody what smart, quick storytelling in the moment can do, and the third reminds us of the value …

Read moreThe Beekeeper, The Big Pitcher and the Everyman Coach…Reminders of the Value And Immediacy of Storytelling…

The Value Of The Intangible Relationship…

April 13, 2024 by Joe Favorito

Sports, at its core, is often viewed as a transactional business, a zero-sum game. After all, if you leave it for what it is, the score is there when the game ends. Somebody wins, somebody loses. However, the business that surrounds that score, that result, by those who actually play, is much more fluid. The …

Read moreThe Value Of The Intangible Relationship…

Two Simple Ones…Cracker Jacks and High Fives…Show What Easy And Actionable Storytelling Can Be…

April 10, 2024 by Joe Favorito

The simple things are usually the best activated, and we wanted to point out two tied to the great game of baseball. First was the story this week that Cracker Jack was teaming with Hall of Famer Dave Winfield and the National Baseball Hall of Fame to rekindle the value of the product we remember …

Read moreTwo Simple Ones…Cracker Jacks and High Fives…Show What Easy And Actionable Storytelling Can Be…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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