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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes the most complex issues can be started to be solved by the simplest of actions; at the grassroots. That’s why as so many opine what will happen to baseball; too slow, not connected to the new immigrant, lack of African-American players, season too long, this weekend’s “Play Ball” program, staged across the country and …
How do you buzz up a rather mundane equipment announcement? Give it some color. Literally. That’s what the independent Atlantic League of Professional Baseball (ALPB) did last week when they took a multi-year equipment partnership announcement with Rawlings Sporting Goods and turned it into bigger news by covering catchers’ protective equipment with original team specific …
The simple things are usually the best activated, and National High Five Day is steadily falling into that category. There are many origin stories of the high five,[ but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown …
The college space in the sports marketplace remains one of the hottest, especially with the mega-ratings and brand engagement that the elite conferences bring. Couple that with March Madness, and smart marketing in the Mid-Major space, and college is at or near the top of many “like to haves” for brands. However what about below …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
Because it is affordable family fun, Independent baseball, those leagues and teams not associated with Major League Baseball, can sometimes get a bum rap as being less than professional. However spend a bit of time with Ken Lehner, the Managing Partner and President of the Can-Am League Rockland (NY) Boulders, and you get the impact …
Sometimes one of the best parts of the journey through life are the unexpected people you meet along the way. Through our work with both the School of the New York Times and at Columbia, we were introduced to Fernando Perez and his circuitous route from the New Jersey suburbs through Ivy league baseball to …
At some point the dust will settle, Kris Jenkins, Jay Wright and the Villanova Wildcats will do their much-deserved victory tour, TV spots and get their keys to the city and then the sports world will move on to the next great moment. While the shot and the effort Villanova put forth to win their …
The risk/reward for independent minor league baseball can be very high. Absorb all the costs, but keep all the profits with a product that can be fun, innovative and even a little but more edgy than affiliated minor league teams in North America. Grab a player or two with some name value, find some coaches …
It came and went again, nestled just after MLB pitchers and catchers reported, and just after NBA All-Star Weekend. The official start of college baseball season. The start of college is going by the boards without much of a flurry of activity. While most eastern teams will head to Florida and Arizona for short trips …