JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The college sports landscape is undergoing as much change from the business side as it is on the fields of play. Issues like the rights of student-athletes, the cost-benefit of massive programs, the role athletics should play in the college environment and how the digital and social world can help or hinder business, continue to …
Every year for the past nine years in the middle of November the Ivy Sports Symposium brings together leaders in the sports industry as well as hundreds of students and rising professionals for a jam-packed day of thought leadership, advice and networking. Back in the Garden State this year after stops on the campuses of …
Monday night in New York there will be a celebration of 40 consecutive years of sportstalk radio on one station; a 50,000 watt college station poised in, below and at one point atop Keating Hall on the campus of Fordham University, a place as a student, alumnus and staff member for several years I know …
It hasn’t been the greatest of baseball years in the Valley of Sun, but that doesn’t mean the Arizona Diamondbacks haven’t continued to make an impact on the lives of young people through programs on and off the field. One that will bring classroom work together with a baseball club will take place this weekend, …
Into the whole debate of paying college athletes or where the money goes from brands to the University came a pretty unique sponsorship pulled together by Virginia Tech as a way to use athletics to fund other programs; or at least those who teach other programs well outside of athletics. Union First Market Bank has …
Last spring our colleague Peter Casey launched an ambitious online tool where baseball fans could create a mosaic of all the great places they had seen games, and marry those events to a narrative that matched any fans passion for baseball. It followed a similar launch last winter for basketball fans. It was called “Hardball …
The beauty of the Ice Bucket Challenge came out of its simplicity, combined with its viral nature. An easy to understand, uncomplicated act that everyone “gets,” tied to a charity. No need for tools, signups, pledges or pink shorts; 100 percent goes right to the charity. So with that in mind we came across another …
It’s cheap, it’s simple, and it’s simple to understand. Those are some of the most forgotten goals for brand and marketing and PR campaigns in a world where we are all about multi-layer, multi-level complex engagement. That’s really why the Ice Bucket Challenge has worked, and helped really advance the cause and the funding for …
It certainly doesn’t have all the grandeur and expectations that Rutgers move to the Big 10 this fall has, but another New Jersey school with bigger aspirations for its brand, and its football team, will make a “Big’ move this fall. Monmouth University will make the switch in football from the Northeast Conference to the …
Here is the latest q and a conducted by Tanner Simkins; this one with Dr. James R. Andrews the world’s leading physician and orthopaedic surgeon for sport-related injuries. He talks about building his business and brand in sports medicine… Many regard Dr. James R. Andrews as world’s leading physician and orthopaedic surgeon for sport-related injuries. …
