JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For a very short period of time about a month ago, New Jersey Institute of Technology ruled the sports world. The men’s basketball team shocked Michigan in Ann Arbor, an upset many said was on par only with something Gardner Webb had done at Rupp Arena about 10 years ago. The Highlanders and coach Jim …
In January 2013 then Rutgers Athletic Director Tim Pernetti looked east to hire someone who could help give not just Rutgers, but college athletics business a new twist in promotion and brand activation. He brought in Lakewood BlueClaws General Manager Geoff Brown, naming him Senior Associate Athletic Director in charge of marketing. Brown, a Manasquan, …
The age of online higher education of all levels continues to grow each year, and in a world that is increasingly more technologically savvy, the ability to study and earn a degree without ever setting foot in a classroom is becoming more and more commonplace. Whether that is healthy, and whether the loss of …
For those not of a certain age, or not involved in college athletics, you probably don’t know how powerful the Eastern College Athletic Conference, or ECAC, was, or how big it remains today. Made up of hundreds of schools, many now on the Division II or III level, the ECAC is still the largest group …
The college sports landscape is undergoing as much change from the business side as it is on the fields of play. Issues like the rights of student-athletes, the cost-benefit of massive programs, the role athletics should play in the college environment and how the digital and social world can help or hinder business, continue to …
Every year for the past nine years in the middle of November the Ivy Sports Symposium brings together leaders in the sports industry as well as hundreds of students and rising professionals for a jam-packed day of thought leadership, advice and networking. Back in the Garden State this year after stops on the campuses of …
Monday night in New York there will be a celebration of 40 consecutive years of sportstalk radio on one station; a 50,000 watt college station poised in, below and at one point atop Keating Hall on the campus of Fordham University, a place as a student, alumnus and staff member for several years I know …
It hasn’t been the greatest of baseball years in the Valley of Sun, but that doesn’t mean the Arizona Diamondbacks haven’t continued to make an impact on the lives of young people through programs on and off the field. One that will bring classroom work together with a baseball club will take place this weekend, …
Into the whole debate of paying college athletes or where the money goes from brands to the University came a pretty unique sponsorship pulled together by Virginia Tech as a way to use athletics to fund other programs; or at least those who teach other programs well outside of athletics. Union First Market Bank has …
Last spring our colleague Peter Casey launched an ambitious online tool where baseball fans could create a mosaic of all the great places they had seen games, and marry those events to a narrative that matched any fans passion for baseball. It followed a similar launch last winter for basketball fans. It was called “Hardball …
