JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is so much focus on NIL and what the return will or will not be outside of some social posts and quick cash of various levels that you sometimes forget about the long term sustainable career programs some brands have built out around college athletes of every shape and size. I was reminded of …
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… Three years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready to …
There have been so many worthy tributes written about our friend Jim Hague, take the time to read a few of them here and here. While I made my way to St. Paul’s The Apostle Church in Jersey City Thursday for his last sendoff I wasn’t exactly sure what to expect. The high school coaches …
It amazes me still how college athletics, for all the big, disruptive, smart minds on campuses, still reverts back to tactics that were in play 25 years ago. While we know mow much college sports can be a big business, in so many ways it is run still like a mom and pop shop, or …
OK this project is a bear…but it’s a loveable one, like Winnie The Pooh or Yogi…so I decided again to take it on. The response last January was so strong…here again is last’s years which has had over 2 million views…that I thought about doing it quarterly or biannually, but time never allowed. Best to …
As we head into Super Bowl week, Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Ryan Berman on …
We take a look at some of our recent content on the podcast Tom Richardson and I do at Columbia each week, and Noah Zaret is good enough to highlight for us. Two recent listens concern the college space, with two super smart entrepreneurs talking everything from netal health to NIL and building a business. …
We know the argument. Baseball is slow, it’s your fathers and mother’s game, millennials don’t want to watch and on and on and on. However as we marked the 20th anniversary of MLB leading the foray into the streaming the business, there is an argument to be had that baseball may be having tis most …
I recently re-found the 2012 film “Trouble With Curve” where an aging Atlanta Braves baseball scout played by Clint Eastwood, even in his failing years, sees something that no one else does as the team searches for its top pick. The result plays in his favor, it is a movie, but it reminded me of …
Yes The Big Ten Conference has dominated the summer college news cycle with its moves to add UCLA and USC to their national mix, which has further churned the murky waters of college alignment during this hot summer. However not to get lost in the mix were at least three impactful, big picture legacy events …