JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Our lives are made of complex puzzles, and sometimes the pieces that fit together best are often forgotten, probably because they fit together the best. I consider the five years I returned to work at Fordham University that easy fit into my complex puzzle, and I was reminded of how much fun, and formative that …
It was 27 years ago this week that I drove from our newly purchased home in Nanuet, NY, where I had spent the last five years as Sports Info Director and then Asst AD For Communications at my alma mater, Fordham University, and made the big jump to being the Director of Public Relations for …
Vin Scully, social influencer. The longtime, now retired voice of the Los Angeles Dodgers, conscience of all good in baseball and Fordham University grad recently joined Twitter, and has been posting his thoughts, pictures and anecdotes to a growing number of fans, some of whom certainly know of him but don’t know a lot about …
Amidst all the announcements of cuts and downgrades from varsity status on colleges across the country…as of July 10 there were now 51 schools cutting over 182 sports that could impact thousands of student-athletes, coaches and staff…was a bit of a shining light of opportunity. Several schools had announced that sports…from soccer to squash to …
So much of the continued escalation of COVID is focused, and it seems rightfully so, on the issue of wearing a mask or not. As someone who has lost one friend to this disease, and came damn near close to losing another one, the simple issue of putting on a mask seems pretty simple. I …
When you get to spend some time speaking…and as he pointed out…listening to a future Hall of Fame manager in Joe Maddon your expectations are probably a little high. In this case, the learnings, and the expectations, exceeded even our grasp. You can hear the whole 40-minute conversation as part of the latest edition of …
Here is the third in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and then went to David Higdon of Riot Games, Dee Kundra of FC Bayern Munich, Mike Altieri …
The Oakland A’s are not the first, but they are the latest, and the first in the very traditional world of baseball, to go the audio streaming route vs having a local radio partner for the 2020 season. Oakland’s Dave Kaval explained the reasoning (they will have terrestrial radio in certain parts of the market …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with team …
As we head toward pitchers and catchers reporting in just over a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Arizona, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …