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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“Be a lifter, not just a leader.” That quote from WISE Women of the Year honoree, Disney/ESPN’s Rosalyn Durant really struck me as what’s needed as our industry gloriously and steadily moves back to the breakneck, in person business we have all loved. While bumpy roads still lie ahead and always will, the ability for …
As March Madness approaches, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
Tuesday marked the 29th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the role. I was …
It was really a simple ask. Pick people who are big thinkers and doers and ask them a simple question. Who are you following in this coming year who may be a little below the radar, but are innovative, have shown grit and have the ability to think a little differently. We asked 40 people …
It’s a good week to talk about content creators. We had Dylan Sadiq, “The College Cuber,” and we recently caught up with “The King of NBA twitter,” Josiah Johnson on our podcast at Columbia (which we have just wrapped up six years doing by the way). Johnson, who ironically told us he had the unique …
In our class we often talk about how you distinguish yourself from those around you, what resonates when people close their eyes and see you as a person…how you stood out ever so subtly from the crowd. It doesn’t have to be loud, it doesn’t have to be brash, but identifying and then expanding the …
Three items to note from the week… Wheaties Tries A Reboot Wheaties is turning 100, and it’s celebrating by bringing back the most iconic athlete in its history. Michael Jordan will grace the box once again, appearing for the 19th time on the packaging. Continuing its long history of positioning itself as a healthy breakfast …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came Siri and Alexa, podcasting, and Itunes and digital audio and Sirius/XM and I …
“No one remembers who comes in second.” I was reminded of that line from the late professional golfer Walter Hagen this past weekend when I read the large New York Times story on new Milwaukee Bucks play-by-play announcer Lisa Byington, the first fulltime female play-by-play announcer for an NBA team. First. There it was again, …