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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
They are some of the most identifiable voices in sport anywhere in the world, those men and women who literally call the games. All have their own style, personality and in many cases identifiable emotions and signature calls and phrases. Yet until this past Thursday, even having been in some of those booths, I never …
The simple things are usually the best activated, and National High Five Day is returning into that category after two years lost. Sure we had “virtual “high fives,” but cmon. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles …
So much has been made with regard to cause marketing in the past two years…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and this Wednesday, the chain, …
As we sit here on a very cold Saturday morning in late March in New Jersey scrolling through the numerous storylines about St. Peter’s University’s run to the Elite Eight, there is one word that again smacks us in the face that needs to be recognized. Joy. Now there is going to be much cliched …
Two weeks ago late on a Wednesday night for the MAAC Quarterfinals at the Atlantic City Convention Center, St. Peter’s University Men’s Basketball coach Shaheen Holloway entered a press conference room after the Peacocks dispatched Fairfield University on their way to the MAAC semi-finals and eventually the conference championship game. In the room was my …
As the Name Image and Likeness game got underway last fall, there was mad speculation about the bonanza March Madness could bring for athletes capturing their “One Shining Moment.” Could we, or when would we, see men’s and women’s basketball players reaping in big bucks in exchange for their images on college basketball’s biggest stage. …
“Be a lifter, not just a leader.” That quote from WISE Women of the Year honoree, Disney/ESPN’s Rosalyn Durant really struck me as what’s needed as our industry gloriously and steadily moves back to the breakneck, in person business we have all loved. While bumpy roads still lie ahead and always will, the ability for …
As March Madness approaches, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
Tuesday marked the 29th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the role. I was …