JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I work with a lot of people and try to help out even more. However I can safely say for all the fun things I do, the people I work with, the places I go, there is nothing I enjoy more than teaching. I don’t mean just the graduate program at Columbia or getting to …
We received a great deal of Feedback from the two posts we have done on March madness coaches, one on their Twitter activity or lack thereof, and the same on the lack of Instagram activity. We wanted to ask someone who works even closer with coaches, some athletes and others like politicians on the issues …
There is no doubt that if you want to engage with a generation below 30, you want to have an understanding of the social space; how it works, how it helps, what the pratfalls are etc. Even if you choose not to engage, having a casual working knowledge of platforms is always helpful. Of all …
They are some of the most visible and enduring faces around college sports; the head coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well compensated, driven and passionate about their craft, which largely revolves around the lives of very young and talented student athletes. Most are …
It’s easy to take the low road; post funny videos, pile on to a poor story and off it goes; you are in the conversation. However many times the high road, although often it is a tougher story to tell, is the best one, especially in sports, which somehow finds a way to be the …
Columbia student Matt Walker was on the ground for our program at the MIT Sloan Analytics Conference this past weekend in Boston, Mass. Here is a summary on what he and others learned… CEO Casey Wasserman (Wasserman Media Group) set the scene in the opening panel of the weekend, “Use data as an equalizer. …
As we move into Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball Championship. The …
One of the great aspects of our summer high school sports business program at Columbia , and the one we do with The School of the New York Times, is watching so many young people grow, and also learning from them, and Tommy Rothman is certainly a great example of how these programs can help …
We are certainly in strange and unchartered waters with regard to the new and current immigrant in the United States, and where administration policies will be going. One area that has come under question is professional and amateur athletes, and how changes will affect the thousands of athletes, not just Americans competing abroad but the …
On Monday night ESPN again treated college football fans to the Megacast, the ability for everyone to watch the College Football Championship game from a host of angles and with a variety of both serious and casual commentary, all playing across the various cable and digital channels of “The Worldwide Leader.” As expected, you can …