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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The issue and opportunity around widespread and consistent coverage around women’s sports is one that continues to perplex many. The data of the growth not just of women and girls engaged in sports, but in the buying and decision power around the female demo, as well as the ever-growing rise in engagement in all aspects …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. With NBA in full bloom, Super Bowl week here, and digital disruption always in the mix, we selected three that play to that group. These were again compiled by colleague Jessie Leeds Grant… …
We start the year reviewing more of our Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with …
Another trio of good guests on the Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a …
The following originally ran on Portada… The idea of “honoring Latino culture” in professional sports has come a long way from slapping Los on a jersey and bringing in a Mariachi band. While many teams still struggle to figure out exactly how to engage and bring in brands, or as one executive said, identify what exactly …
One of the biggest paths Barstool Sports Founder Dave Portnoy mentions on their road to disruptive sports and lifestyle business success has been merchandise. “We would wear or design a tee-shirt or a sticker or a hat and our fans would ask for them,” he said at last year’s Hashtag Sports event done with NYVC …
We are in a time where women holding elite positions of leadership should not be a surprise any more, but of course it is. Every time a ceiling is shattered or a step is taken towards a new frontier by someone crossing a boundary built by gender, race, sex or creed, the world rightfully takes …
The insatiable appetite for authentic, quality content from athletes and celebrities keeps rolling on, and in the basketball space, a new platform has emerged. CloseUp360 is a lifestyle media platform and production company focused exclusively on the growing world of NBA players off the court. It features weekly content (profiles, podcasts and series) and daily …
I was honored to have written this piece as the cover story for CoSIDA Magazine this month. The link is here… We’re the diggers, the storytellers, the listeners, the notetakers, the partners, the fixers; yet for all the work we do in a people business, the pressures we take on to help other people can …
The issue of mental health and wellness among athletes of all levels is going to become an increasingly popular topic in the years to come. Once taboo, athletes like Michael Phelps and Kevin Love are part of a growing group that have shown others it is OK to discuss, understand and deal with the mental …