JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We enter NBA Draft Week, five days of buzz, rumor, conjecture and life changing hope, and hype for teams, fans, brands and the league itself. While the NHL and MLS push the envelope, the scale, scope and size of what the NBA does in the social space across the board, and what is encouraged for …
Brands are always trying to find new areas of engagement in the crowded world of team sports. What’s the investment, what’s the ROI and more importantly how can we grow the investment we have already made by annexing new territory or opportunities. One of the more unique niche engagements around title time is the partnership …
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
There is constant talk amongst young people, and those trying to engage with young people, that content, especially user-generated content, in a mobile environment will be the future. Still, established platforms have had trouble trying to combine all that’s out there and keep it relevant and engaging for a wide audience. Enter Overtime. Aimed at …
I work with a lot of people and try to help out even more. However I can safely say for all the fun things I do, the people I work with, the places I go, there is nothing I enjoy more than teaching. I don’t mean just the graduate program at Columbia or getting to …
We received a great deal of Feedback from the two posts we have done on March madness coaches, one on their Twitter activity or lack thereof, and the same on the lack of Instagram activity. We wanted to ask someone who works even closer with coaches, some athletes and others like politicians on the issues …
There is no doubt that if you want to engage with a generation below 30, you want to have an understanding of the social space; how it works, how it helps, what the pratfalls are etc. Even if you choose not to engage, having a casual working knowledge of platforms is always helpful. Of all …
They are some of the most visible and enduring faces around college sports; the head coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well compensated, driven and passionate about their craft, which largely revolves around the lives of very young and talented student athletes. Most are …
It’s easy to take the low road; post funny videos, pile on to a poor story and off it goes; you are in the conversation. However many times the high road, although often it is a tougher story to tell, is the best one, especially in sports, which somehow finds a way to be the …