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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As March Madness comes to a close with the Final Four, it is interesting to look at some of those “official” categories the NCAA has to see where the ROI is for companies spending big bucks on a partnership. From official ball (Wilson), to courtside advertising (Infiniti and UPS), to drinks, coolers, cups, squeeze bottles …
If you are a fan in the New York area, let alone a fan of Fordham athletics, you may not “know” Chris Majkowski, but you certainly know of him. As the longtime PA announcer for many Fordham basketball and football games (he followed another famous New York voice, Mike “King Wally” Walczewski, now the longtime …
In November the college hoops scene in New Jersey was brimming with optimism. Seton Hall was rolling, FDU was coming off of an upset of St. Joe’s and was ready to rock, Rutgers was rebuilding, Monmouth and Rider were ready to challenge in the MAAC, St. Peter’s was improving, Princeton could battle in the Ivy …
The NCAA Women’s Final Four in Tampa this year will have all the usual buzz, hype, sold out crowds and pageantry that would be expected from an elite celebration of elite teams. There will be the FanFests, the memorabilia, the sponsor events and a host of community projects designed to give back to the area, …
With the big dollars pouring into college athletics and the brands investing the dollars looking for more ROI, Universities are on the constant look for new integration platforms that are both effective and fall within the constraints of engagement with student-athletes, especially in sports away from football and basketball. One smart and simple added value …
The athletic shoe business is not an easy one, ever for mega-brands like Nike and adidas. What will it be like for Under Armour? The track record of Kevin Plank’s massive brand has been strong with almost every expansion into new categories, and the footware division got a big lift with the rise to stardom …
In less than a month’s time, the New York area will have not one, but two Major League Soccer clubs, as New York City Football Club will make its MLS debut and join the Red Bulls for their debut season. Adding in the Cosmos in the NASL and Sky Blue in NWSL it makes for …
Sometimes when you are an attacker brand it is a lot easier to create sizzle and buzz around mega-events like the NBA All-Star Game. Want to try a little virtual reality for fans to give them a glimpse of the future? We have that. Superstar player needs a new sneaker launch party? There’s a place …
There are few journalists more respected in this country than Malcolm Moran, who in his most recent stops has added the title of professor to his extensive resume. Now director of the National Sports Journalism Center at Indiana University, he helps lead best practices and study of the field which as we know is ever-changing …
This past Sunday Duke Coach Mike Krzyzewski entered the rarefied air of college basketball with his 1,000th career win as the Blue Devils downed St. John’s at Madison Square Garden. While so many moments are left to last second planning in sport, this one had a bit of a runway, made even longer by the …