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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Thank the Michigan Wolverines in part, but thank an administration that did what it needed to do to upgrade a program and show value without giving up. On Friday the last Division I independent school, New Jersey Institute of Technology, will announce that is has found a conference home, replacing the University of Northern Kentucky …
Just a few years ago people raised some eyebrows as brands like Emirates Airways took their place in U.S. sport, partnering at first with the Breeders Cup and then branching out into golf and tennis. At the same time traditional American brands like GM and Coke took the international dive in soccer, taking marketing spots …
No matter what the sport or the level of management, the infusion of gambling and fantasy gaming into the conversation is hard to avoid. Tuesday night at the regular monthly gathering of the New York Sports Venture Capital proved the point as three elite former athletes took turns tackling those and other hot topics. Former …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
The following also appeared in The Daily Payoff It was a great opening day for baseball and even a better day for Harlem RBI, as Goldman Sachs COO Gary Cohen won the Bloomberg Bracket Challenge, the media company’s winner-take-all charity March Madness event. Thirty-six leaders from top corporations and financial institutions each pledged $10,000 …
As March Madness comes to a close with the Final Four, it is interesting to look at some of those “official” categories the NCAA has to see where the ROI is for companies spending big bucks on a partnership. From official ball (Wilson), to courtside advertising (Infiniti and UPS), to drinks, coolers, cups, squeeze bottles …
If you are a fan in the New York area, let alone a fan of Fordham athletics, you may not “know” Chris Majkowski, but you certainly know of him. As the longtime PA announcer for many Fordham basketball and football games (he followed another famous New York voice, Mike “King Wally” Walczewski, now the longtime …
In November the college hoops scene in New Jersey was brimming with optimism. Seton Hall was rolling, FDU was coming off of an upset of St. Joe’s and was ready to rock, Rutgers was rebuilding, Monmouth and Rider were ready to challenge in the MAAC, St. Peter’s was improving, Princeton could battle in the Ivy …
The NCAA Women’s Final Four in Tampa this year will have all the usual buzz, hype, sold out crowds and pageantry that would be expected from an elite celebration of elite teams. There will be the FanFests, the memorabilia, the sponsor events and a host of community projects designed to give back to the area, …
With the big dollars pouring into college athletics and the brands investing the dollars looking for more ROI, Universities are on the constant look for new integration platforms that are both effective and fall within the constraints of engagement with student-athletes, especially in sports away from football and basketball. One smart and simple added value …