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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The day came and went with fireworks and fanfare, music and lots of Scarlet and Terp Pride. Rutgers and the Big 10. Maryland and the Big 10. For the casual fan it had a bit of a wow factor, for the ardent supporter it had a bigger wow factor. For those selling the brand to …
It is no secret that colleges of all sizes, especially those mid majors not in the top five power football conferences, have to continue to scramble for revenue to be self-sustaining. To do that, they have to continue to look for partners big and small who can effectively integrate into media opportunities and get the …
As part of our ongoing series with Columbia University ad the Full Court Press blog; grad student Tanner Simkins spent some time with various marketers and newsmakers in and around sports business. With school ending and the camp season getting started, Tanner talked with Leigh Klein, steward of the legendary Five Star brand. For over …
A couple of years ago on a Sunday morning I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times …
There is no doubt that the power NBC has in the world of sports broadcasting these days. From the Olympics to Sunday Night Football to golf and the NHL the Peacock has maybe never been prouder for what it stands for in sports and sports business, across both of tis networks and into its digital …
The speed and price of the Los Angeles Clippers potential sale this week pointed two key facts; there are more billionaires in the world than there are sports franchises for sale, and the most important part of any transaction is not a valuation or a sticker, tis what someone in the market will pay for …
This almost sorta happened once before, in 1993. The Philadelphia 76ers and their owner Harold Katz were embroiled in a dispute with their arena partners, the Philadelphia Flyers and their owner Ed Snider. The battle was over the new home of the teams, as the CoreStates Spectrum was quickly running out of its once very …
As part of our ongoing best practices series as part of the Columbia University Graduate Program in Sports Management we will be doing occasional pieces with leaders in sports business. Our first is with Robin Harris, Executive Director of the Ivy League Robin Harris serves the The Council of Ivy League Presidents’ Executive Director. Colleague …
As stellar as a brand the University of Connecticut has, the trials and tribulations of winning and losing can take their toll. A rocky football season and a men’s hoops program that was in transition could have meant a long winter in Storrs for those not on the Geno Auriemma bandwagon, but Kevin Ollie’s squad …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
