JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Maybe those who say social distancing and wearing a mask doesn’t matter are right and this is all just going to go away on November 4. But this week we have now had the Metropolitan Opera say there will be no season in 2021…the Macy’s Thanksgiving Day Parade, and Times Square New Year’s Eve will …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and iTunes and digital audio and Sirius/XM and I Heart Radio and …
In the midst of his stellar “Love Letter to Baseball” Saturday night on YES Network, Jack Curry touched on something that is another example of a potential lesson learned in fan interest and engagement that will continue to play out into the future as teams, leagues, and brands reimagine what, how and when fans can …
Amidst all the announcements of cuts and downgrades from varsity status on colleges across the country…as of July 10 there were now 51 schools cutting over 182 sports that could impact thousands of student-athletes, coaches and staff…was a bit of a shining light of opportunity. Several schools had announced that sports…from soccer to squash to …
To use the cliché of a longtime coaching friend, the second quarter is usually one of adjustment before you regroup, reassess and take a breath at halftime. For most people the real life second quarter of 2020 was unlike no other, and as we hit halftime of the year and move into the third quarter, …
So much of the continued escalation of COVID is focused, and it seems rightfully so, on the issue of wearing a mask or not. As someone who has lost one friend to this disease, and came damn near close to losing another one, the simple issue of putting on a mask seems pretty simple. I …
I remember exactly where I was when I met M. Quentin Williams for the first time. It was in the bowels of what was then called the Gator Bowl in Jacksonville, Florida, and I’m going to guess that it was the fall of 1998. I was getting a tour of the facility from my longtime …
Here is the third in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and then went to David Higdon of Riot Games, Dee Kundra of FC Bayern Munich, Mike Altieri …
This should have been a landmark weekend for all those around the various ventures Vince McMahon oversees; the XFL, now with warmer weather coming, new faces established, media partners engaged and innovation in game presentation rising, would continue to see an uptick as March Madness came to an end, while thousands would have filled Raymond …
The goal was to stop at the Basketball Hall of Fame on the way to the 2020 MIT Sloan Sports Analytics Conference in Boston last week. It was a great fit and not that far out of the way for myself and my colleague Scott Rosner; what could be a better way to kick off …