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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
So much of the continued escalation of COVID is focused, and it seems rightfully so, on the issue of wearing a mask or not. As someone who has lost one friend to this disease, and came damn near close to losing another one, the simple issue of putting on a mask seems pretty simple. I …
I remember exactly where I was when I met M. Quentin Williams for the first time. It was in the bowels of what was then called the Gator Bowl in Jacksonville, Florida, and I’m going to guess that it was the fall of 1998. I was getting a tour of the facility from my longtime …
Here is the third in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and then went to David Higdon of Riot Games, Dee Kundra of FC Bayern Munich, Mike Altieri …
This should have been a landmark weekend for all those around the various ventures Vince McMahon oversees; the XFL, now with warmer weather coming, new faces established, media partners engaged and innovation in game presentation rising, would continue to see an uptick as March Madness came to an end, while thousands would have filled Raymond …
The goal was to stop at the Basketball Hall of Fame on the way to the 2020 MIT Sloan Sports Analytics Conference in Boston last week. It was a great fit and not that far out of the way for myself and my colleague Scott Rosner; what could be a better way to kick off …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important …
As the XFL reaches week two and beyond, the tempered enthusiasm now moves to what’s next and sustainability for the longer term. In truth its hard to say for sure what the viability of a spring football league, outside of the CFL, will actually be; many have tried, and none, other than a bit of …
There we were on Radio Row in Miami, one of almost 300 outlets all doing the same thing pretty much; storytelling with audio for almost a full week at the Miami Beach Convention Center. There were the traditional radio outlets, podcasters like The Tony Bruno Show, six college outlets, video setups, streaming posts, even setups …
Sometimes you never know where the most unique ideas are going to come from. Case in point was my brother’s shelf on a Thursday night in December. There was a gift from a colleague, a set of slate coasters with the scoreboard from some of the greatest moments in Mets history. Nothing elaborate, just memorable. …
Often times when one looks to engage or create storytelling, you loom to either a hot topic that is relevant in the moment (hard to do) or find a quiet space to insert an idea or news into. For many years the quietest period were the two days in July around the MLB All Star …