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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“Efficient to be more effective” came out of a conversation we were having at West Point on Saturday. It was not about military tactics or even football, it was about the communications issues so many are facing today, as we all have to learn the best path forward. First, this is not written by AI. …
While the Yankees season hangs in the ALDS balance, a recent, sightly below the radar business announcement for the club caught my eye, and showed how far sports has come in recent years. It’s a quiet first for one of the most famous franchises in professional sports: free tampons from Sequel, the first tampon company …
A few years ago at the Sloan MIT Sports Conference I was walking the outer hallway and listening to the pitches of those starting businesses and culling ideas in search of an “aha” moment. One that jumped out was actually part of a business storyline that we covered on our podcast a few weeks ago, …
This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether those at the top will let outlets…like CNN…back in for the long term despite a …
As we reach the end of September, three wide ranging listens about the power of storytelling, consensus building, and being in the right place at the right time. As always you can hear all of our pods here. Building A Career, Now About Careers: We welcomed Rick Alessandri, Managing Director of Media and Sports Technology …
Every year we ask in class when are the worst days to “break” news. It used to be the default answer of weekends…or Fridays…now not so much. In a 24 7 global news cycle, the exact day and time takes much more expertise and knowing your audience. While public companies still follow the patterns of …
Spread the love I get asked all the time how I manage…well…time, and I use this quote from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is …
Last week I had several calls with colleagues who keep hearing more and more as the quarter changes and companies…large and small…look to curtail expenses that they are being challenged to justify what they can deliver that “AI” can’t. While a challenge is worthwhile and is a learning experience for all we are in a …
Did you know where the term “Touchpoints” came from? Bet you didn’t know it came from fencing. It was just one of the great reminders, and insights we picked up this week as I fulfilled another “thing” I had on my list to do when I turned 60 a few years ago…take a fencing lesson …
As we head into Labor Day weekend and college athletics really kicks in, we offer up our three most recent podcasts with different views, opinions and perspectives on where we are, where we have been, and maybe where college at athletics is going. As always you can catch all our pods by subscribing here as …
