JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Here are three pretty short but pretty interesting listens from a trio who are doing their work tied to storytelling, deep thinking, understanding the marketplace and innovation, but all three come at it from a different angle. All three are also at different stages of their careers, but all have gone through pivots with grit …
One thing we like to remind students or job seekers is that sometimes the path chooses us, and we have to be open minded enough to take a risk and go down the road. Sometimes it leads to a dead end, sometimes to an off ramp, sometimes to the yellow brick road. We don’t always …
A few weeks ago, I was walking on the Upper West Side of Manhattan and noticed a sign from a bygone era…a Fallout Shelter. Built deep in cement basements, the idea was when the big one dropped you would head down, and siloed away with these rations and large containers of drinkable water, you would wait …
The last full week of July, 2023 but more Ying and Yang observations to the work and life place, especially as I now hit 15 years working on my own. First there was the surprising joy of gratitude which came in threes, like good things often do. A dinner with three former School of the …
We often talk about adaptability and staying relevant through curious learning. Here is a recent, real example about using tools at hand to the best of your advantage, in this case AI and ChatGPT functions. I have been working with a senior executive on some business news framing and positioning for a big announcement. The …
First off, I will say that I still love the printed word, just like I love ticket stubs and programs. As the late Jimmy Breslin said, “The beauty of the newspaper is that you never know what you will find when you turn the next page,” and I still believe that. The images and the …
It’s tough to keep improving on a yearly project that is high impact and high reward, but the Yankees seem to keep finding a way with HOPE Week. Holding its 14th edition in 2023 (including a pause in 2020 due to the COVID pandemic), the Yankees’ HOPE Week initiative (Helping Others Persevere & Excel) is …
Before she headed back to the States, our colleague Lindsay Sarah Krasnoff dropped in some additional thoughts on sports and diplomacy from here recnt time in France. Her book Basketball Empire: France and the Making of a Global NBA and WNBA comes out September 7. Readers can use code BASKET23US or BASKET23UK (UK, European Union) …
There has been so mush talk about how AI, ChatPGT and the like will come and devour our human creative endeavors, but just like all other emerging technologies, those who evolve and grow and find a way to use the latest and greatest for their narrative will keep things moving well. I personally am looking …
We are often asked what are the skills needed to find your way in the business of sports in the future. Parents of young athletes, recent graduates, kids who have become disillusioned with hours of countless hours in practice and tied to one sport still know they have a passion, have an interest in involvement, …