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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Some thoughts on a cold January day. I was listening to the TED Radio Hour when host Manoush Zomorodi and her guest Esther Perel talked about the ever-evolving business of relationships, and how personal capital and the “Unwritten resume” has become more and more valuable in any decision-making process, personal or professional. What did she mean? “The unwritten resume” …
While so much discussion and speculation is being brought towards the introduction of advanced Artificial Intelligence into the business of sports, especially on the performance side (good piece but our friend Leonard Armato on how the balance of predictive performance will have to be hopefully tied to good old fashioned personnel staff), it is really …
So there amidst Pickleball, eboat racing, CBD speculation, content creation ventures was another eyebrow raiser for “athlete investment”… farming. It was a piece by Front Office Sports about a group of athletes from multiple sports who were buying and renting an Iowa farm as the latest in “unconventional opportunities” for athletes, according to some reports. …
Just after nine last Monday I got a text from my brother Chris, asking if I was watching what was going on on Monday Night Football. I was not, but turned the game on to see…no game. Only stunned silence, and the potential worst nightmare of any live event, let alone a live sporting event, …
Sports is never very forgiving on the field, we like our wins to be decisive. However can a new concept tied to forgiving loans use sports as a potential pathway to success? ForgiveCo is a new public benefit corporation that aims to help brands do good by forgiving the debt of necessity for individuals in …
What a year…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …
The last few weeks we have continued to see the axe fall as teams and leagues and media properties struggle to figure out how to bridge the next few months as we try to return to some sense of business normalcy in mid 2021. No matter where you work today, especially if you hit a …
As we head toward 2023 the issues and opportunities with regard to engagement in social continues to ebb and flow. While Twitter continues to be a quandry for many, TikTok and its continued frenzy pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. …
Going into last baseball season the great Will Leitch wrote a piece on the complaints by traditional fans about the designated hitter in the National League. The point of the piece was simple…important to talk about? Sure? Earthshattering worthy of massive complaints and hand wringing and protest? Not really. It’s sport. Enjoy it. Its not …
Penned this for the North American Society For Sports Management (NASSM) in 2018, all holds true four years later… Much is made about how to navigate the complicated and very fluid professional waters we are in today. As someone who has been at this for over 35 years and has spent the last 14 years …