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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In sports the idea of “being there” when “it” happened has kind of been lost in the past year. I was reminded of that this week when I saw the Drexel Men’s Basketball team make March Madness for the first time in 25 years. The game was played in an empty gym at James Madison …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane …
We are progressing back to more and more normalcy in our business, but it remains unclear about how access for media as we once knew it will come back if at all. Teams and leagues found out last year that you may even be able to spread, and obviously control, access to storytelling using technology …
I never really chose the path to working for myself; it was kind of forced upon me when our MMA venture, the IFL, folded 13 years ago, and really three colleagues, Meredith Geisler, John Genzale and Jon Pessah, made me jump in the pool. With that came 13 years of learning, including how to best balance …
As we wade through the unchartered waters still even as some normalcy returns, it’s always good to draw from best practices past, especially ones that can help lead you forward. An example as in my basement file cabinet, here I keep the notebooks and legal pads that have spanned the better part of 35 …
Anyone remember POG’s? They were, for a very short time, the early 90’s version of hot collectable. Cardboard tokens that stood for “Passion fruit, Orange and Guava” they popped up everywhere, including in sports, as the next must have, in the line of Beanie Babies Pokémon cards and the like. They were literally at one …
“The President will travel to Texas next week only if it does not distract from the work being done.” Pretty simple and self-evident statement that came out of the White House over the weekend, right? Why should it even be news? In most instances it really shouldn’t be, it should be common sense. But we …
One of the top priorities for any sports property is finding ways to lure the fans of tomorrow. Fishermen go where the fish are. And for sports marketers fishing for kids? Well, that audience is glued to their phones…peering at screens increasingly showing content from TikTok and Snapchat. Last week, UFC announced a multiyear partnership …
It will be a year this coming week, the last time was actually in an arena for a game. It was actually two in one day, the Capital City GoGo of the NBA GLeague in the afternoon, the Washington Capitals at night as part of a trip to Washington. I know becuase I still have …
The issue of access, activation and engagement for brands tied to sports properties certainly has not gotten any easier during The Pandemic, and even as we start to move back to some sense of normalcy, the ability to find unique ways to have athletes, even fans, engage continues to be both challenging and creative. Some …