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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was a few weeks ago, the story about Republican operatives giving branded gas cards to those in line waiting for fuel. Some cried foul, as an unethical, and possibly illegal incentive to sway votes with fuel. While it was somewhat ambiguous what the outcome would be, it got us thinking, what about team promos …
Right after Donald Trump was elected to the presidency I asked a friend of mine, a deep Washington insider who had worked on numerous campaigns and had spent a good amount of time around the Kushner family (even though he was a hard line Democrat, that’s business) if all the things the newly elected POTUS …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans 4 The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate cancer …
So we hit Memorial Day weekend and myself, and many others in this great business, have never been more excited about what lies ahead. However with that, maybe its becuase I’m a little grayer and certainly am more often than not one of the older people in the room, that I get asked more and …
We enter the summer movie season this weekend, one in which the back to the theater with limited streaming at launch plan seems to be growing. Case in point is “Top Gun: Maverick,” which will hopefully lead the return to the coffers of massive dollars into the studios who have struggled to find their way …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across all the NBC …
I don’t know Joey Zanaboni, and really only came to know more of him through this Washington Post piece that talked about his lengthy career journey, issues overcome and more importantly the crux of the matter…how he created his own identifiable style, his own voice and how he brings joy to his job. As we …
I’m a fan of the disruptive underdog, so my hope is that every spring football league coming and already here finds its financial foothold and its audience. I’m less concerned about the field talent, although the stories are vast, I’m more interested in those making the sausage for Fan Controlled Football, the USFL, the future …
While this week saw MLB launch some initiatives around Earth Day, Wilson Sporting Goods announcing a “Green” racquet and other various and sundry initiatives, the once announced by the IOC recognizing large scale efforts were probably the most notable and worthy of acknowledgement. What makes the awards even more important was that it shows the …
I am from Brooklyn and have never lost the love for the gritty side of my home city. However as we get older, some of us anyway, we try to see the bigger picture and the value of waste not, want not just a little more. I also have been softened a bit by the little …