JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As New York State readies to welcome sports gambling this weekend, I thought about all those parking lots just across the George Washington Bridge in Fort Lee that will now have less traffic from people wandering across the bridge to place geotargeted bets on their mobile devices now. It will certainly be easier to get …
It was really a simple ask. Pick people who are big thinkers and doers and ask them a simple question. Who are you following in this coming year who may be a little below the radar, but are innovative, have shown grit and have the ability to think a little differently. We asked 40 people …
New Year’s Eve, like millions of others, we were watching The Orange Bowl between Michigan and Georgia (I have mild rooting interests on both sides, as my daughter is a grad student at UGA and have numerous friends and colleagues who favor the Maize and Blue and had just helped out with the Joe Moore …
“To you it’s a show; to me, it’s life.” I read that line from a conversation Michael Silver had in his story today on John Madden. The back and forth was between to icons of the day in media, Howard Cosell and Madden, on the occasion of the former coach being elevated in the broadcast …
A great year for storytelling. We wanted to list out some of our best reads…books we actually read, form the past year. Looking forward to early 2022 which will bring us Mike Sielski’s Kobe book, Ian O’Connor’s book on Coach K and many more, wayyy outside of sports as well. And as you will see, …
What a year…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …
It started as a simple way for players to tell their story three seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” There were so many amazing tributes wrote about the late Stephen Sondheim in the past few weeks, but Laura Collins-Hughes’ piece in the New York Times told yet another story that showed …
“You’re the guy, but you got to give a lot. You can’t go in there pounding your fist. You’ll never make it.” This line from Michael Rosenberg’s recent SI.com story about Penny Hardaway coaching at his alma mater, The University of Memphis gave some great insight into adaptive leadership, and how much brand value coaches …
There it was again this Thanksgiving, in tis cherished end zone spot in the home of the Cowboys, the familiar red kettles of The Salvation Army. It is a partnership that dates back decades, but remains one of the most unique in the NFL. Why? Try finding another singular cause, or even a team-specific brand, …