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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This hasn’t been the best week to talk about all the positive aspects sport can have on society. We had the issues with the NBA in China, the always engaged issues with Enes Kanter and the Turkish government, and even the always simmering controversy around Colin Kaepernick and whether or not NFL teams will still …
A nine year-old girl who had been born with a cleft lip and palate is bullied so badly, the stress causes her hair to fall out. She is invited into the locker room of a major professional sport where she gives the athletes a rousing pep talk (one of them, bald, after shaving his head …
There have been scores of stories, texts and social media discord in the past 24 hours about the tweet Houston Rockets General Manager Daryl Morey posted, and then detracted regarding his thoughts on the ongoing protests about Human Rights violations in Hong Kong. The debate over whether the NBA should have supported Morey’s stance or …
Its a few days since the Mets season ended, and I still continue to think about the brand built, even if he would be struggling himself to call it that, that National league Home Run champ and soon to be Rookie of the Year Pete Alonso has created in such a short period of time. …
On Saturday we did a little summary piece that touched on the methods vs. the message; how in a digital first era someone like Greta Thurnburg can withstand the mocking voices to deliver a powerful and resounding impact about climate change because she and other digital natives understand how to use every means possible to …
A lot of people comment that it seems like I am “everywhere,” when in reality I don’t travel as much as I used to, although being in the New York area has its advantages for quick meetings, coffees and catch ups. One skill that we are always working on, in addition to listening, is time …
In the news cycle we are in today, with the ability to self-generate coverage and control a narrative while speaking directly to the audience we want to reach, the choice of when to break news seems to have become less of a “must do.” If you have a window in time, a good story and …
Halfway through September 2019, a few thoughts on best practices past and present… In 1988 as a very young Sports Info Director at Monmouth College (now University) in New Jersey we were tasked with trying to do some different things to get people interested in a new Division 1 athletic program. This was a time …
An interesting question came up in our class at Columbia on Thursday, which has a great mix of students from around the globe in it. If you are working in the communications and marketing offices at the NBA in New York and China and you are following the FIBA World Cup and seeing the U.S. …
Eighteen years later today still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and 26 from my high school Xaverian as well as so …