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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week we saw what may be the beginning of a shift again to areas of concern around climate change, corporate responsibility around the environment and a move towards opportunities around all areas of science and STEM, not the loudest of which was General Motors announcement that they are shifting their focus away from …
Earlier this week I touched on the value of the “Trusted Advisor” and having a senior communications official at the table when decisions are made, off of a story done by former Clinton Press Secretary and head of communications at the NFL Joe Lockhart. The issue, and value of trust, came up again this week …
First let me say that eventhough we are both from Brooklyn, I have not met Joe Lockhart, but I have followed his career both on the pollical side and when he was at the top communications spot at the NFL. Like many who are so deep into the political world I may not always agree …
Sports bars – even backed by leagues and networks – aren’t always a license to pour beer, serve wings, and print money. Just ask ESPN and NASCAR, following failed efforts. For those operating a sports bar during coronavirus, good luck. While single-snapshot national data is hard to come by, it is estimated up to one …
Facebook is an obsession to some, an annoyance to others, a necessary evil for another group. For me it provides to essential services every morning. Every morning. Birthdays and Memories. Many complain about silly things like birthdays; but I don’t. Thanks to all, almost 500 people from around the world and around all the places …
“You write your first draft with your heart, you rewrite with your head.” -William Forrester While many think “Bond” when speaking of Sir Sean Connery who passed away at age 90 on Friday, to me he was Marko Raimius, Jimmy Malone, Henry Jones Sr., and my favorite, William Forrester in one of the more underrated …
We have talked so much about second screen experiences over the last five years and how that screen can enhance and augment the primary screen, where we are probably watching a live event. One thing that has happened in the past seven months is that the second screen has become a sports business home for …
“We are drowning in information but starving for wisdom.” EO Wilson (h/t Kevin Carroll) We often talk about how our business is one of relationships, both those carefully forged and those which are quite random. Sitting back and trying to imagine or craft a plan as to how one gets from one place to another …
Last week we had the great privilege to talk to Nick Nurse, head coach of the Toronto Raptors, not about the NBA Finals or the upcoming NBA Draft or the date for starting the next season, but about his life lessons, his journey and those who included him along the way, all of which is …
Two years ago we were lucky to have the folks from Octagon in to talk about athlete storytelling. There were lots of great best practices, but one thing stood out: the story that Octagon got the most responses from on LinkedIn was not something about Michael Phelps and his latest deal, or a new project …