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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time not too long ago when you could not go more than a few minutes without seeing a commercial spot for the two warring daily fantasy companies; DraftKings and FanDuel. In an 18 month stretch the two combined to fill the coffers of ad sales folk at networks more than any brand …
There was a time not too long ago when you said athletes were juicing and scandal broke out, suspensions issued and careers were cast away. Now juicing has a while different take, with a growing number of athletes, teams and medical staffs looking to create the right mixes to do everything from rehydrate to bulk …
They may not be going to the playoffs, but the Dallas Cowboys unusual partnership with the Salvation Army still scored big cause marketing points this holiday season. Last season, Ezekiel Elliott caused a social media stir when he jumped into the Salvation Army kettles which adorn the back of the end zone at AT and …
It’s that time of year where we can find the good in everything, especially those who look to every opportunity to make lemonade with lemons. First there is Houston Texans defensive end Jadeveon Clowney who created a firestorm in the social space early last week by calling Jacksonville Jaguars Blake Bortles “trash” following their …
We deal with an ever-growing amount of nonsense every day, so cutting through the clutter and trying to find those really striving to make a difference is always welcomed. One of those on the watch is ESPN’s Maria Taylor. Taylor and business partner Corinne Milien have started The Winning Edge Leadership Academy, which will develop …
The value of the athlete or celebrity as an influencer and someone who can change or influence public opinion grows in value ever day; if handled correctly. So can an athlete use social to influence, say his draft status or signing status or even his choice of college? Tight end Dominick Wood-Anderson, the top junior …
It started as a simple way for players to tell their story last season, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive and …
We have written about some this before; how we as a culture and sports and entertainment as industries are always looking to get younger and faster. It’s why there is a huge rush for esports, engaged mostly by those under 30, vs. a bigger audience of gaming and casual games, which is actually a larger …
Ten years ago my colleague Mike Dillon came to me with an opportunity; he created a LinkedIn Group called Sports Marketing and PR Pros but wasn’t sure what could be done with it. Back then, LinkedIn was less forward leaning than today, and even today it is still a relatively passive platform although their push …
We love charities that zig while most zag…here is one… The Side-Out Foundation is a non-profit organization based in Fairfax, VA that harnesses the power of volleyball players to host Dig Pink® volleyball tournaments that raise money for critical research of late stage metastatic breast cancer – the least funded form of breast cancer scientific …