JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and political mountains to climb still, one of the …
This past week’s Cynopsis sports media conference reminded us again how powerful storytelling; especially paired to compelling images can be. The ability to effectively communicate a message and build awareness through multiple forms of media; written, visual, spoken is what sets endorsers, brands, teams, leagues apart in the cluttered world of content. Those who are …
Trying to get a very busy and cash-challenged American public to focus on changing the bureaucratic healthcare system is certainly not easy, especially during the holiday season. However the hidden out of pocket costs when a person has to go out of their network even for simple procedures can be devastating to families and individuals …
When we were lucky enough to be asked to update our text “Sports Publicity” in 2013, we called on several of those in the media industry who have been around the evolving world of communications for a while, and asked them what they have seen in terms of changes and how they have been able …
For those not of a certain age, or not involved in college athletics, you probably don’t know how powerful the Eastern College Athletic Conference, or ECAC, was, or how big it remains today. Made up of hundreds of schools, many now on the Division II or III level, the ECAC is still the largest group …
Toward the end of the series finale of Boardwalk Empire, Nucky Thompson, played so well be the actor Steve Buscemi for these past few years, turns to a young man in his employ and makes a reference about sweeping the sand off the front porch. Thompson knows from his work as a youth in the …
Peter Robert Casey builds and grows online sports communities. Over the past five years, he’s held community strategy and management roles – both agency and client-side – for some of the biggest brand names in sports: Nike Basketball, Nike Baseball, Nike Athletic Training, the New York Knicks and Five-Star Basketball, where he currently helms the …
For all the talk about baseball needing to catch up with the times, the traditions of how the game is played remain hallowed ground, and one of those traditional points of execution is the sacrifice; literally giving your chance at glory up to move a runner along. Sometimes as we focus on the glory of …
The allure of minor league sports is very powerful. Doing the right thing, having a great experience with young people as they work their way up the ladder on and off the field, an affordable family experience, a year-round chance for brands both locally and nationally to engage all are great opportunities that happen in …
Several years ago when I was with the New York Knicks we were planning a promotion around Allan Houston, and as part of the plan, were going to send out to interested media the LEGO figure that had been made of our-then star, as a way to keep him top of mind when award voting …
