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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Earlier this week ESPN posted a piece on the storytelling behind the scenes of the US Open, a great look see into telling a story behind the story, documented by comms veteran Dave Nagle. It reminded me of the way ESPN tells stories about the stories, which Chris LaPlaca has called 360 degree communications. It …
I got to know Noah Rubin as he rose up the tennis ranks, won Junior Wimbledon, spent time training at the John McEnroe Tennis Academy, had an outstanding year at Wake Forrest University and then turned pro. And while I have followed Noah from a distance, I had forgotten the impact he was having, not …
“I’m mentally exhausted.” And with that, at age 29, Indianapolis Colts star quarterback walked away from the game Saturday night. Now to be sure the mental exhaustion is tied to the myriad of injuries Luck has battled, and overcome, in his career, but to be able to speak clearly and publicly about the challenges he …
It remains the best value in sports, and is still one of larger secrets, even in the shadow of New York. It is the US Open qualifying tournament, the week-long celebration of tennis and sneak peek at those both in the main draw (and on site practicing each day) and those players battling point by …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
There are no more storied traditions than those that go on at the service academies, The Naval Academy, the United States Military Academy and the Air Force Academy. Their annual rituals, the teachings, the implementation of duty rarely change, and like most things in academia, when change comes it can sometimes be slow. However when …
“Make new mistakes, not repetitive ones.” That was one of the key points delivered by CSM Global Chairman, Olympic medalist, world record holder, Chairman of the London Olympic Organizing Committee and former member of Parliament and President of the IAAF, Lord Sebastian Coe to an invitation-only gathering of sports business leading executives last week at …
We reach mid-July and the lull comes up again; the quietest two days in terms of games in North America. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…there is Wimbledon, a smattering of WNBA and NBA Summer League, a little …
Maybe we think its July 4th, when Joey Chestnut and company dominate the ESPN airwaves at the Nathan’s Hot Dog Eating Contest, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog (or an official mustard …
A version of this story originally appeared on Portada. We have long seen and heard the talk: women’s sports, or better yet, sports where the competitors are female, are growing. Women control a growing influential segment of the brand decision making, girls who play and follow sports are more likely to do better in …