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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
USFL, the AAFL, the NPFL. The PPFL, the ASPFL, the IFL, the UFL, the SFL. Know any of these? (the first one is not the viable spring league that eventually never made it to the fall after a growing spring option, it was another iteration that never saw its first field). Then you have the …
Even as we head deeper into the NFL Playoffs and Alabama’s college football championship is in the rear view mirror, the talk about Central Florida’s National Championship claim continues on, as pundits, especially those on audio platforms where calls now turn from final game to spring practice and coaching changes. The bottom line is, no …
One of the things we keep going back to at Columbia, and in the industry, is to give more young women a chance in this male dominated business. I have been lucky enough to have learned a great deal from a wide swath of women on the professional side of sports, and have had the …
It is with lots of anticipation that the world of competitive gaming and esports will take even more of a collective mainstream stage as 2018 begins. From the launch of the Overwatch League and the NBA 2K league to investor pools growing, as well as the continued expansion of Amazon-owned Twitch and other streaming platforms; …
We deal with an ever-growing amount of nonsense every day, so cutting through the clutter and trying to find those really striving to make a difference is always welcomed. One of those on the watch is ESPN’s Maria Taylor. Taylor and business partner Corinne Milien have started The Winning Edge Leadership Academy, which will develop …
The end of the first week of December has two storytellers, one perhaps a little subtle and less opinionated than the other, cross the platitude path together. On Friday, WFAN longtime voice Mike Francesa will end his long afternoon drive spot at the station, where he was a big part of creating a genre of …
It started as a simple way for players to tell their story last season, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive and …
This past week saw the axe fall at places like BuzzFeed and ESPN, where several hundred folks in the media industry were left to try and figure out what’s next for them as their careers take a shift in the very fluid and still volatile industry world we’ re in today. No matter where you …
Wednesday we had a few stolen last minute hours to make the latest conference stop, at the Sports Business Journal’s first-ever “Dealmakers” event in New York. While you rarely expect to get earth shattering news at such events, the ability to show up, listen and find some unexpected tidbits or new voices is what makes …